COMPARING AND CONTRASTING FORD AND HONDA

Comparing and Contrasting Ford and Honda

Comparing and Contrasting Ford and Honda

Ford SWOT Analysis

Ford is the world's third largest automobile manufacturer, and their brands are sold domestically and internationally, which include Ford, Land Rover, Lincoln, Mazda, Mercury, and Volvo. In 2006 Ford received 30th place in the Business Week-Inter-brand ranking of the top 100 global brands in 2006. Another one of Fords' biggest strengths is its' industry leading innovative technology which is shown through product design, safety and production. Ford's large network base is a strength to the company. Ford manufactures and distributes automobiles in 200 markets over six countriess. Ford is also a very ethical company. For years, Ford has supported families in need. Ford encourages its employees to take two workdays per year to volunteer at an approved nonprofit organization.

Although Ford is very successful it does have weaknesses. One weakness would be the decline in its' market share. According to Data Monitor, Ford's overall market share in the US has declined from 21.1 % in 2002 to 17.1% in 2006. Competition, globalization, low consumer confidence, and high gas prices are all factors that contribute to Ford's declining market share. Another weakness of Ford's is it's declining profitability. At the end of 2006 Ford recorded revenues of $160,123,000 million which was a 9.5 % decrease from 2005. The operating loss of the company during 2006 was $16,950,000 million compared to a operating loss of $1,550,000 million in 2005. This means Ford had a net loss of $12,613,000 million in 2006, compared to a net profit of $1,440,000 million in 2005. The automobile industry is full of opportunities. High gas prices and environmental issues have caused manufacturers to develop innovative technology. Ford is developing several technologies that are environmentally friendly and fuel-efficient. These vehicles include; biofueled vehicles, ...