Competitive Advantages

Apple's Competitive Strategies

Few years back, a smart phone was a gadget which has a large screen and a physical keyboard was built into it. The entire concept of smart phone was redefined with the launch of Apple's iPhone. In an industry of tough competition, Apple heavily relies on its competitive advantages. The major competitive advantage which Apple has over its competitors is the differentiation of its products. Being the industry innovator is another advantage of Apple.

The horizontal integration strategy of Apple across its devices and vertical integration strategy from software to chip design create a real incomparable competitive advantage ...