COMPETITIVE FORCES IN THE MOVIE RENTAL INDUSTRY

Competitive Forces in the Movie Rental Industry

Competitive Forces in the Movie Rental Industry

Porter's competitive model of five forces is an invaluable tool while looking to see what you can do in order to get into an industry. They are a key for anyone deciding to start a new business or to grow the one that they already have (McKay & Marshall, 2004).

Porter's Competitive Model is made up of five forces:

Threat of new entrants

Bargaining power of suppliers

Bargaining power of customers

Threat of substitutes

Competitive rivalry within the industry

The particular industry that will ...