Consumer Behavior

Introduction

In 1970, Dominique Mandonnaud gave a visionary concept of beauty retailing as he presented his customers with Sephora. The brand was designed in such a way that it presented an open-sell environment that featured both classic and emerging brands the personal needs of an individual. The product categories that Sephora brought to the customers were majorly related to Skincare, Color, Fragrance, Smile care, Body and Hair care. Moreover, the demand for Sephora's products not only grew in France but the brand developed itself as the leading global retailers for fragrance and cosmetics.

Discussion

The brand has build its image of becoming the ...