CONSUMER PSYCHOLOGY AND EFFECTIVE MARKETING

Consumer Psychology and Effective Marketing in Restaurant Industry

Consumer Psychology and Effective Marketing in Restaurant Industry

Introduction

The paper is based on consumer psychology and effective marketing in restaurant industry. The key objective of the study is to analyze the data which directs towards different hypotheses as these hypothesis will facilitate in solving out the given the phenomenon of effective marketing and consumer psychology in particular relation to the restaurant industry. In given part of the study, the hypotheses are mentioned;

Hypotheses

Ho1: Customers are willing to pay $ 18 for the entrees.

HA1: Customers are not willing to pay $ 18 for the entrees.

Ho2: Customers are probable to pay out an average of $ 200 per month on the consumption of food.

HA2: Customers are not probable to pay out an average of $ 200 per month on the consumption of food.

Ho3: All post code areas provide the best location for the restaurant.

HA3: None of the post code areas provide the best location for the restaurant.

Ho4: Unusual entrees and unusual desserts at restaurants are important to customers.

HA4: Unusual entrees and unusual desserts at restaurants are not important to customers.

Ho5: Every section of the newspaper is suitable for advertising.

HA5: It is not necessary that every section of the newspaper is suitable for advertising.

Ho6: There is an association between marital status and whether or not someone is a possible customer.

HA6: There is no association between marital status and whether or not someone is a possible customer.

Method

Data Sources and Research Limitations

The study of consumer psychology and effective marketing in restaurant industry consists of primary data. Social questionnaire is used to gather the data from the participants. Furthermore, as it is recognized that the for every research study, methodology is an important aspect of the research as its purpose in study is to resolve the research hypotheses which are based on the research phenomena which is that is the consumer psychology and effective marketing in restaurant industry.

Therefore, applying an appropriate research method for the study is not a simple task; though, it is of the essence and fundamental because it find outs the validity of study results and degree to which results are appropriate for the research phenomena that is the consumer psychology and effective marketing in restaurant industry. In addition to this, any inaccuracy or the factual error may possibly show the way towards the faulty path and as an outcome taking on the wrong statistical techniques for the research that is consumer psychology and effective marketing in restaurant industry. For that reason, this part of the research indicates method of the collecting data which is elementary in the gathering of the important knowledge and be significant in carrying out the analysis of the restaurant industry in particular relation to consumer psychology.

Data Types

Moreover, there are assortments of techniques of collecting data which entail an interview, a questionnaire or a set of principles for the observation that can serve as assistance in getting the relevant data; on the other ...