Corporate Social Responsibility: A New Source of Competitive Advantage or a Way of Life?
The purpose of this research will be to present literature and data for identifying corporate social responsibility as a mean of competitive advantage. This research will also construct a model of which corporate social responsibility is influenced by four major components: Accountability, Transparency, Competitiveness, and Responsibility. Government alone may not have the resources necessary to find sustainable solutions to the many dilemmas the world is currently facing, such as untreatable diseases and environmental degradation. The involvement of corporations is essential to resolve these societal problems. The purpose of this quantitative research study was to discover the degree to which corporate ability (CA) and corporate social responsibility (CSR) represent effective sources of competitive advantage from the perspectives of consumers and corporate leaders.
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Table of Contents
TABLE OF CONTENTV
CHAPTER 1: INTRODUCTION1
Background of the Study1
Purpose of the Study1
Rationale of the Study2
Aims and Objectives3
CHAPTER 2: LITERATURE REVIEW8
Who Is a Stakeholder?8
Corporate Social Responsibility10
Examples of CSR in Practice11
Understanding the CSR phenomenon14
Allocation of Budget for CSR16
Components of CSR17
Globalization and CSR18
CSR: A Source of Competitive Advantage20
CSR & Decision Making21
CSR as a Business Strategy25
Social Responsibility and Investors26
Effects of a Good Image on Competitive Advantage29
Global Priorities in the Field of Corporate Social Responsibility for Sustainable Development30
CHAPTER 3: METHODOLOGY34
Research Design's Ability to Accomplish Its Goals34
Dependent and Independent Variables35
Preparing Survey Data for Investigation40
CHAPTER 4: DISCUSION AND ANALYSIS42
Results of Statistical Procedures42
Question 01: CSR and Consumer43
Question 02: CSR and Customer Satisfaction43
Question 03: The Impact of Corporate Social Responsibility44
Question 04: CSR and Customer Loyalty45
Question 05: Corporate Ability45
Question 06: CSR initiatives46
Question 07: Voluntary CSR47
Question 08: Role of Government47
Question 09: CSR and Business Association48
Question 10: CSR and relationship with stockholders49
CHAPTER 5: CONCLUSION AND RECOMMENDATION51
CHAPTER 1: INTRODUCTION
Background of the Study
Corporate social responsibility (CSR) is an evolving concept that does not currently have a universally accepted definition. It frequently overlaps with similar terms, such as corporate sustainability, corporate sustainable development, and corporate citizenship. Whether or not or to what extent businesses must implement CSR has been a heated topic of discussion through the years, but was particularly vociferous during the debate about conducting business in South Africa during the apartheid era. At the time, many corporate executives maintained that their responsibility extended only to their shareholders (Hsee, 1999, pp.555).
Corporate social responsibility (CSR) constitutes an economic phenomenon of significant importance. Today, firms largely determine welfare through producing goods and services for consumers, interest for investors, income for employees, and social and environmental externalities or public ...