Critical Evaluation of Recruitment and Selection Process to Enhance Productivity: Case Analysis of ASDA Stores Ltd. (Charlton Branch)

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Acknowledgement

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Abstract

In this study we try to explore the concept of recruitment and selection of human resource in a holistic context. The main focus of the research is on how recruitment and selection practice can help enhance an organisation's productivity. The research also discusses the traditional recruitment and selection process as well as the relation of recruitment and selection and total quality management. For this, the ASDA (Charlton Branch) has been taken as a case study. The recruitment and selection strategies of ASDA will be analysed to find out the affect of such strategies on the organisation's productivity. Interviews of managers and employees of ASDA (Charlton) were conducted in order to develop understanding of the recruitment and selection strategies at ASDA. The result shows that good recruitment and selection strategy helps increase organisation's productivity.

Table of Contents

CHAPTER 1: INTRODUCTION1

Introduction1

Background of the Study1

Research Aims and Objectives3

Significance of the Study3

Research Questions3

Company Profile: ASDA4

Conclusion5

CHAPTER 2: LITERATURE REVIEW6

Human Resource Management7

Universalistic perspective7

Strategic Human Resource Management8

Recruitment and Selection9

Recruitment13

Sources14

Selection16

The Interview17

Overview of e-Recruitment21

Perceived advantages of e-recruitment23

Perceived Disadvantages of e-recruitment25

The Consequences of Hiring Mistakes28

Innovative Recruitment Strategies29

Recruitment and TQM30

The ASDA's online recruitment journey31

Conclusion37

CHAPTER 3: METHODOLOGY38

Research Method39

Secondary Research39

Primary Research40

Research Design40

Research philosophy and Approach41

Research strategy42

Research Technique and Process42

Advantages and Disadvantages of Chosen Methodology45

Instrument Design46

Participants46

Interview Questions46

Survey Questions47

Conclusion49

CHAPTER 4: DISCUSSION AND ANALYSIS50

Introduction50

Survey Results50

Data Analysis55

Human Resource Management at ASDA55

ASDA's Recruitment and Selection Process57

Job Creation57

Local Employment Partnerships58

Recruitment Process59

Selection61

Diverse Workforce63

Business benefits64

Conclusion65

CHAPTER 5: CONCLUSION66

Conclusion66

Recommendations67

REFERENCES69

Chapter 1: Introduction

Introduction

This chapter discusses the background of the study which gives an overview about the functions performed by human resource management. This chapter also includes the aim and objectives of the research, its importance, research questions and information about the company.

ASDA is a grocery retailer store in UK and works under Wal-Mart. Therefore, ASDA has been following the strategies of Wal-Mart to perform its various functions. This chapter covers the compete background of the company and its market share.

Background of the Study

Human resources are a term used to describe the individuals who comprise the workforce of an organisation. The use of the term 'human resources' by organisations to describe the workforce capacity available to devote to the achievement of its strategies has drawn upon concepts developed in Organisational Psychology (Appleton, 2005, Pp. 39-41). Human Resources may set strategies and develop policies, standards, systems, and processes that implement these strategies in a whole range of ...