CROSS-CULTURAL BUSINESS ISSUES

Cross-Cultural Business Issues



Cross-Cultural Business Issues

Introduction

Cross-cultural business success focuses on understanding and improving the intra and inter-organizational interactions of individuals from different cultures. It expands the traditional domestic view of management by considering the reality of international and multicultural commerce. This paper discusses cross-cultural business issues in a concise and comprehensive way.

Cross-Cultural Business Issues: A Discussion

To fully appreciate the role and importance of crosscultural management in a global economy, it is important to understand what culture is and how it impacts the attitudes, assumptions, and behaviors of individuals that identify with that culture (Brockner, 2003). According to the American ...