D & G Solutions, LLC

Business Assignment

Branding Process

The D & G Solutions, LLC is often identified with a name, logo, or corresponding characters, which mark the product out from other competing products, but it is more than that. According to Marshall & Rossmaii (2006) brand is the additional value the consumer is prepared to pay compared with an ordinary anonymous product yet fulfilling the same purpose. A non-branded product is only a commodity. If a brand is not able to offer the consumer better advantage that the competitors, it will turn into a commodity. The fate of a commodity is determined by the market price.” In the real estate business the customers are mainly the occupiers. It is important to recognise the quality and value of the product the customer has experienced.

We can roughly say that the value of a built real estate to the customer, i.e. the occupier, is formed by four factors: services, location, immaterial characters, i.e. the images evoked by the real estate, and the premises themselves, their physical and operational functionality, the performance (Figure 1). These four factors form an entity by which the occupier evaluates the real estate. Correspondingly, shortcomings in one of the sectors have an impact on the occupier's view on the brand of the entire real estate. It is therefore in the best of interest of the owner to make an entity of these four factors for serving the customers in the best possible way (Marshall & Rossmaii 2006).

The D & G Solutions, LLC brand always forms a unique entity. No other real estates have fully similar characters, profile. The special characters of real estate were formerly captured in the concept ”location, location, location”.

Due to this the real estate owner shall know his customers as well as possible in order to make the D & G Solutions, LLC gain additional value for all parties. Familiarity with the clientele makes it possible to consider the potential customers already in the planning and construction phases of the real estate. Although the final customer may not be known, the clientele can be segmented so that the future real estate meets the needs of a certain customer group or groups in the best possible way, and the actual customer can be provided with a real estate product meeting his needs (Lawler 2008).

Supply chain

Real estate plays a vital role in overall supply chain strategy, as nearly every warehousing or distribution center decision features a real estate component. When properly aligned with corporate objectives, a well-executed real estate strategy can make significant contributions toward achieving operational and financial budgets.

Supply chain management is a cross-function approach including managing the movement of raw materials into an organization, certain aspects of the internal processing of materials into finished goods, and the movement of finished goods out of the organization and toward the end-consumer. The so-called supply chain refers to focus on core D & G Solutions, LLC business, through the logistics, information flow and capital flow control, from procurement ...