Delta Mu Delta National Business Honor Society A Marketing Plan

Delta Mu Delta National Business Honor Society A Marketing Plan

Delta Mu Delta is a national honor society that promotes and recognizes outstanding business student achievement. Ramapo College students are eligible for induction through its Delta Nu Chapter. Delta Mu Delta membership is the highest national recognition a business studetn can earn, and is a distinguished honor to include on one's resume. Students who are inducted become lifetime members. At Ramapo College, induction occurs at a special ceremony dessigned to celebrate student achievement. Every year, almost 300,000 students receive bachelors or master's degrees in business. Only about 5,000 of these are elected to Delta Mu Delta membership. At Ramapo College, some 60 students are inducted annually.

Students who are inducted into Delta Mu Delta receive lifelong recognition for outstanding academic achievement, have ongoing access to networking with other members, and are acknowledged for federal employment as having fulfiled one of the requirements of the GS-7 level service. Students inducted at Ramapo College are also eligible to be selected as the School of Administration and Business "Outstanding Student," and are eligible to help select the School of Administration and Business "Outstanding Teacher."

What is Involvement Level?

When consumers decide to buy a product based on the interest and importance of the product to them, this is defined as involvement level. In other words, it measures how personally, socially and economically involved the customer is with the product in order to buy it. If a consumer seeks out, researches and feels drawn to the product, there is an involvement level.

What is involvement level and how does it affect buyer decision making for large and small purchases? Involvement level divides into two categories: high involvement and low involvement. High involvement purchases are higher priced items such as luxury products. With these purchases, the consumer will research to eliminate the risk. For example, a luxury car is a high involvement purchase. It is risky because the consumer will pay a high amount of money toward the purchase. To spend this much money without research and possibly buy a lemon is risky behavior. Thus, consumers research high involvement purchases such as luxury cars, motorcycles, boats, etc. Also, with high involvement purchases, there is brand loyalty i.e. if you paid for your Porsche and love your Porsche, the next car you will buy is a Porsche.

Market Description

Delta Mu Delta ...