Development of an E-Commerce Website for a Brick and Mortar Store



Contents

Abstract3

Brief Company Background3

Discussion of Business Problem4

High Level Solution5

Benefits of Solving the Problem5

Business/Technical Approach5

Business Process Changes6

Technology or Business Practices Used To Augment the Solution7

Conclusions and Overall Recommendations8

High-Level Implementation Plan9

Summary of Project11

Development of an E-Commerce Website for a Brick and Mortar Store

Abstract

With the rapid growth of information technology and cyber space over the past few years, the E-commerce has introduced and gained popularity in various business organizations. Nowadays, most organizations rely on their dynamic and attractive websites for selling their products. For serving the purpose of effective sales, organizations utilize the effective online media marketing techniques. The paper describes the development of E-Commerce website for the brick and mortar business of club IT.

Brief Company Background

Club IT is one of the famous music venue and night clubs of the city. It is owned by Ruben Keys and Lisa Tejada, and they also manage it. They have recently developed advanced information technology infrastructure, intended to help them in improving the performance of their club and effective management of the resources (Rainer R.K. & Turban E., 2008).

The target audience of the club is of the age group 21 to mid 30's. The club remains busy in evenings and especially during the weekends when the company arranges special programs to keep the customers attracted. The majority of the customers are from the age group, for whom drinking is legalized. The club aims at providing customers with quality food, beverages, alcoholic and non alcoholic drinks along with the high quality music and dance, which is the main cause of fame for the club. As this is the age of information, so the generation, which is the foremost customer line, highly equips with advanced technology and hand held devices, such as smart phones and black berries. The use of tablets and wireless communications are a part of their daily life activities. Also, the concept of social networked has emerged dramatically over the past decade. As a result, the customers use the social networking sites such as face book and twitter more than any other communication tool.

The club has staff to perform the duties of cooking, security, cleaning, managing front desks, serving customers, and arranging musical shows. The focus of the customers on advanced technology urges the club to develop innovation strategies for strengthening the customer relationships and loyalty. The club makes use of fast broadband connection for connecting with employees over intranet connections, and for connecting with customers through the website and emails. Also, the club has efficient transaction processing system (TPS).

For meeting the demands of the present customers, the club updates its website regularly, in order to inform customers about special offers and events such as concerts, etc. The website is very dynamic, attractive and functional which helps the customers of the young generation in knowing about the club activities, music shows, advance booking of the tickets, food and beverages.

Discussion of Business Problem

From the internet or website's perspective, e-commerce defines as the technology ...