Disney World SWOT Analysis

SWOT Analysis of Disney World

The Walt Disney Company - SWOT Analysis company profile is the essential source for top-level company data and information. The report examines the company's key business structure and operations, history and products, and provides summary analysis of its key revenue lines and strategy.

Strength

The Walt Disney Company (Walt Disney), together with its subsidiaries, is a diversified entertainment company. The company also owns and operates the Walt Disney World Resort in Florida, the Disneyland Resort in California, the Disney Vacation Club, the Disney Cruise Line and ESPN Zone facilities in several states. The company primarily operates in the US and Canada. It is headquartered in Burbank, California and employs 137,000 people as of September 29, 2007 (FY2007). The company recorded revenues of $35,510 million during the FY2007, an increase of 5.2% over FY2006. The operating profit of the company was $7,833 million during FY2007, an increase of 43.9% over FY2006. The net profit was $4,687 million in FY2007, an increase of 38.9% over FY2006.

Opportunities

As of October 3, 2009, the Company owned and operated 17 resort hotels at the Walt Disney World Resort. The Disneyland Resort includes two theme parks (Disneyland and Disney's California Adventure), three hotels and Downtown Disney, a retail, dining and entertainment complex. Disneyland Paris operates seven resort hotels, with a total of approximately 5,800 rooms and 250,000 square feet of conference meeting space (Ewing, 12). Disney Cruise Line, which is operated out of Port Canaveral, Florida, is a vacation cruise line that includes two 85,000-ton ships, the Disney Magic and the Disney Wonder.

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