E-Tourism IN CAFÉ INT'L

E-Tourism in Café Int'l

Table of Content

INTRODUCTION3

AIMS AND OBJECTIVES OF RESEARCH3

LITERATURE REVIEW4

Key factors for successful E-Tourism5

Benefits of E-Tourism5

Barriers of e-commerce6

Factors for successful E-Tourism practices6

Importance and performance of E-Tourism7

RESEARCH METHODOLOGY8

RESEARCH FINDINGS8

DESIGN AND CONSISTENCY10

CONTENT10

INTERACTIVITY11

USABILITY11

CUSTOMER SATISFACTION12

RECOMMENDATION12

CONCLUSION14

REFERENCES15

APPENDICES16

E-Tourism in Café Int'l

Introduction

The delineations of tourism discovery (e.g. product, service and technological innovations) continues unclear, with the exception maybe of the Internet. New technologies can make an absolutely vital contribution to tourism development.

In these times, people do internet search to plan and go on a trip. People are now more inclined to use the new technologies for planning their leisure time. This is also due to the reason that companies now offer wide range of tourist information on the World Wide Web (Hanani, Shapira, Shoval 2001, 23-24). Travellers may not have enough information about the country or city they wish to visit but they may gather required knowledge through the web services.

E-Tourism is such a web application that is offered to foreign and local visitors to acquire information about various places and plan their leisure (Garcia, Sebastia, Onaindia, Guzman 2008, 15-17).

In this instance, Café Int'l offers online service that provides visitors and locals with the information of restaurants to select their dining destination. Restaurants' menus along with the prices are mentioned on the website and the visitor can select the food from there.

Aims And Objectives Of Research

Thsi study of e- tourism industry has emerged as a 'frontier area' for information technology. The literature on e-commerce in the tourism commerce was critically reconsidered with a view to evolving a structure apt for this study. E-commerce is characterised as the method of buying and selling or exchanging goods, services and data via computer networks including the Internet (Turban, Lee, King & Chung, 2000). However, adoption of data and connection Technologies (ICT) is only part of the story. In specific, mesh get access to charges, dissemination of information on electronic commerce, teaching, ability development and human assets supply big challenges for lesser companies.

The aim of this paper has been to critically review the environment of hospitality and hospitality management at Café Int'l to provoke both academic and practitioner colleagues alike into contemplating these concepts more deeply.

The objectives of this study are:

To evaluate the design of the Café Int'l Tourist Website Authority

To evaluate the content of the Café Int'l Tourist Website Authority

To evaluate the interactivity and flexibility of the Café Int'l website

To evaluate the usability of Café Int'l.

To evaluate the users satisfaction how well Café Int'l have performed the task and achieved their goal

Literature Review

The study of e-commerce in the tourism commerce has emerged as a 'frontier area' for data technology. The literature on e-commerce in the tourism industry was critically reviewed with a view to developing a framework suitable for this study. E-commerce is defined as the process of buying and selling or exchanging products, services and information via computer networks including the Internet (Turban, Lee, King & Chung, 2000). However, adoption of Information and Communication Technologies (ICT) is ...