EASYJET AIRLINE

A SWOT and TOWS Analysis of EasyJet Airline



EasyJet Airlines

Introduction

Easy jet is an airline carrier company providing scheduled services, in-flight and related services. The principal activity of the company and its subsidiary companies is the provision of airline services within Europe. The company operates on over 540 routes and has over 196 aircraft and operates across 30 countries. Its headquarter is in Luton, the UK and employs around 7,359 people. The company recorded revenues of £2,973.1 million (approximately $4,635.5 million) in the fiscal year ended September 2010, an increase of 11.5% over 2009 (Ottink, 2004, p. 45-54). The company's ...