EFFECTIVENESS OF ONLINE MARKETING

Effectiveness of Online Marketing

Acknowledgement

I would take this opportunity to thank my research supervisor, family and friends for their support and guidance without which this research would not have been possible.

Abstract

In this study we try to explore the concept of “online marketing” in a holistic context. The main focus of the research is on “online marketing” and its relation with “comparison with traditional marketing”. The research also analyzes many aspects of “online marketing” and tries to gauge its effect on “online marketing”. Finally the research describes various factors which are responsible for “online marketing” and tries to describe the overall effect of “online marketing” on “traditional marketing”. Despite the increasing popularity of online marketing, critical factors remain to such a new communication medium largely unknown. This paper examines one of the critical factors, in particular Internet user motivations to pass along content online. Conceptualization of the act of transmission of online content as a special case of a more general communication patterns, with a survey of young adults, we examine the relationship between these motivations and the frequency of disclosure of online content. We also examined whether high trait curiosity may indirectly lead to more forward by increasing the amount of online content consumed.

Table of Contents

ACKNOWLEDGEMENTII

ABSTRACTIII

CHAPTER 1: INTRODUCTION1

Background of the Study1

Purpose of the Study1

Problem Statement1

Research Objectives2

Significance of the Study2

CHAPTER 2: LITERATURE REVIEW4

CHAPTER 3: METHODOLOGY15

Research Method15

Data Collection16

REFERENCES17

CHAPTER 1: INTRODUCTION

Background of the Study

The emergence and development of online marketing was determined by the number of evolutionary trends in different areas of marketing - the development of new communication technologies and database applications (- to fragmentation and market segmentation, relationship marketing and direct marketing (Belch, 2000, 33), information technology to increase Caywood, 2007, 56), and communications - have increased the fragmentation of media audiences, the diversity and richness of media channels (Duncan, 2006, 10). From this perspective, a new paradigm of online marketing as a strategic response to social and business conditions of postmodern society (Duncan, 2005, 13) is introduced.

Purpose of the Study

The purpose of this study is to examine the implementation of specific features of online marketing in an online environment.

Problem Statement

Despite recognizing the importance of online marketing, procedures, that the organizational structure of many companies or restricts its effective implementation. In fact, online marketing does not fit easily into the organizational structure adopted by most companies.

Research Objectives

This paper will focus on the following research objectives: To analyze the overall impact of digital technologies on online marketing and behavior of adolescents.

To determine the interaction of online marketing, the internet.

Identification of problems on the Internet for digital marketing.

By comparison, online marketing with the traditional approach of marketing to youth.

Significance of the Study

Online marketing has received almost instant recognition in the late 1990s to reduce as a result of the continuing trend to the budget for mass advertising campaigns and focus on a segmented or personal communication with customers (Halla Haan, 2007, 30). The increasing fragmentation of the media and customers and the revolution in mass communication of new communication channels ...