Electronic and mobile commerce

Electronic and mobile commerce

Electronic and mobile commerce are very important trends in the global economy, as in the XXI century for a successful business of any size and orientation just need to use information technology. Electronic commerce (E-commerce) - is the common definition of a new phenomenon: the remote trading operations produced with the help of telecommunications and the Internet, advertising, product information, billing and receipt of payment, delivery, consultation - this is only the basic components of electronic commerce (E-commerce), which are now quite popular. It is important to note that the E-commerce (E-commerce) begins where there automation business, and uses a global network to address business issues. Electronic commerce (E-commerce) includes not only the on-line transactions (Cowan, 2000). In the area covered by this concept, you need to include such activities as conducting market research, identifying opportunities and partners, support for communication with suppliers and customers, business documents, etc. Thus, E-commerce (E-commerce) is a complex concept with main components:

Online Stores

The payment systems of the Internet

Internet auctions

Mobile commerce allows companies to connect with consumers through the various tools offered by mobile phones, tablets either through Internet, Bluetooth, text messaging, etc. In recent years, mobile phones have changed our lives and above all, how to do many things and relate to our environment. And it shows a lot more if we refer to adolescents who were born nearly a mobile terminal in hand. In the developed world, virtually the entire population is connected through these devices. Companies, therefore, cannot miss this opportunity, and hence the importance of mobile commerce (Lewis, 1999).

Tools for Mobile Commerce

Since 2006, companies offer advertising content to mobile phones via the Bluetooth. This technology sends a question to the bearer of a Bluetooth phone located in the coverage area of the transmitter - about 20 meters. If the user answers positively to the question, the content is transferred to the phone via Bluetooth, free and fast (typically 200 kb / s). He says no or does not respond to the request; no trace of the transaction will appear on your phone after it has left the coverage area. Advertising messages are currently the most popular images (still or moving), video (500 kb video is downloaded in 20 seconds on phones most common) and MP3. In France, Bluetooth marketing could be considered spam and is considered unacceptable by the CNIL (Cranor, 1998).

SMS (Short Message Service) is a means of communication used by more than 70% of mobile phone owners. It is increasingly used by companies to communicate information to their clients. In most cases, it is to inform the customer in-store promotions or private sales. These messages are short and disseminate essential information. The return rate of SMS is 12% against 7% for e-mailing and 2% for the post. This means of communication is relatively efficient and impact on consumer behavior.

MMS or "Multimedia Service" is a protocol for sending a media file on a mobile phone. This shipment using networks of ...