EMPLOYEE SATISFACTION IN ASDA

Employee Satisfaction in Asda



Employee Satisfaction in Asda

Background of the study

Incentives can be categorized as monetary and non monetary rewards. Incentives are the additional benefits/rewards giving to the employees of the organization for their outstanding performances. This creates a motivational factor among the employees resulted in job satisfaction. Rewards can be given in monetary as well as in non monetary terms. Monetary incentives like giving incentives to the employees in terms of rupees. Organizations prefer giving monetary incentives because money is a factor that satisfies the need of the people, it does not satisfy the psychological needs but also the security and social needs of the human beings. Non monetary rewards are those incentives that belong to the non financial incentives; this reward satisfies the ego and self actualization needs of the employees and motivates the person to work hard. Following are the types of non monetary needs; first one is the job security if the employee does have security of his/her job this gives motivation to the employee and he/she gives maximum efforts for achieving the organization's objectives. The second non monetary reward is giving recognition or praise for the employees this type satisfies the ego needs of the employees. (Yousept, 2005)

The another type is taking suggestions from the employees before making any decision the employees feel motivated start participating in the organization's decision making. Another non monetary benefit is job enrichment. The job enrichment means increasing the job responsibility of the employee this will give challenging targets to the workers also helps in motivating the efficient workers. Last type is giving promotions to the workers; promotion gives the growth opportunity to the worker that leads him/her to give best efforts.

The purpose of this research is to find out whether the use of monetary and non monetary benefits gives satisfaction to the employees of Asda store Ltd.

Asda store Ltd is a supermarket in UK which sells the following goods and services i.e. financial services, groceries, garments, stuff toys and other toys etc. It also deals in mobile telephone and has a mobile telephone network named Asda mobile. Asda is dealing in the wide variety of clothing under the name of George; this brand represents the best quality at affordable prices. This brand had sold out by Wal-Mart in different countries. In UK, it is the fourth largest brand in UK. The first supermarket ever which had sold the wedding dresses at the affordable prices. Asda head office is located in Leeds. Asda store was found in 1949 as associated dairies and farm stores limited, the name adopted in 1965 and merged with three supermarkets and associated diaries. In 1980s, it was the subsidiary of asda MFI plc, the name changed after MFI and allied carpets had sold out. (Whiteley, 2002)

In 1990s, the company faced the worst period. From 1991 till 1993 they were going towards expansion for that they raised funds. In 1999 asda became a subsidiary of Wal-Mart and Tesco and merged with Kingfisher ...