ENVIRONMENTAL AUDIT

Environmental Audit of McBride Plc



Environmental Audit of McBride Plc

Introduction

The examination of the internal and external business environment is vital for decision making in any business. The sustainability of any business certainly depends on various factors, but main among them are organizational structure and the strategy they pursue. Realization of the importance of earlier mentioned factors eventually aide organizations to create strategies that will ensure the long term sustainability of a company. In relation to the discussion, this paper will examine the internal and external business environment of McBride Plc, retail giant of the UK, and will prepare a report in which the organization will be examined management functions and the strategic process can be identified accordingly.

Company overview

McBride plc is a leading British-based manufacturing business deals with household and personal care products. The Company was established by Robert McBride in Manchester in 1927 to create chemical process products. It was first listed on the London Stock Exchange in 1973. The company has developed through organic growth and gaining to achieve sales of over £800m. The company has over 20 manufacturing operations in 10 countries; UK, Belgium, France, Italy, Luxembourg, Spain, Czech Republic, Poland in Europe, and China, Malaysia and Vietnam in Asia.

Environmental Audit

After the thorough analysis of the mission statement of McBride Plc, this report will present the environmental analysis of the company so that its strength, weakness, market position and certain other features can be identified. The environmental analysis will integrate facts in the report regarding; the environment in which the company is operating, its competitor and the opportunities available to the company. The following environmental analysis of McBride Plc will be performed using SWOT and PEST analysis technique.

Internal Business Environment Analysis of McBride Plc

The analysis of a company from political, economical, social and technological perspective is widely known as PEST analysis. The political factor examines the nature and level of government intervention in the economy, which mostly determines through the factors like labour laws, tariffs, policy regarding tax collection, laws related to environment and stability in the political situation (Balchin, 1994, pp.47).

The rate of inflation, exchange rates, interest rates and economic growth are the factors that are analysed in economic factor. These are the factors which influence the business operation and decision making. Social factors aim to provide close examination of demand of the products in any society and what norms should the company follow. The key social and cultural areas address under this analysis are growth rate of population, attitude towards career, age distribution and emphasis on society (Yip 2004, pp. 17-24).

The analysis of latest and upcoming technologies that can increase the efficiency of the business are analysed under this factor. Whereas; changes in climate, tourism, farming and how the company address the concerns related to environment are analysed in environmental analysis.

Political Factor

The political situation of United Kingdom is quite favourable for the organizations, and government policies are formulated in a way to encourage the growth and development of ...