ETHICS MARKETING -THE PRICE ERROR OF DELL IN TAIWAN

Ethics marketing -The price error of Dell in Taiwan

Ethics marketing -The price error of Dell in Taiwan

In late June and early July, Taiwan's online shop Dell, accidentally created some fantastically cheap deals on Dell hardware resulting in a huge influx of orders that Dell can not fill. Currently, the company faces fines of Consumer Protection Commission and the Taiwan Fair Trade Commission for misleading customers.

Starting around 11 pm June 25 until 7 am the next day, Dell mistakenly was 19 "LCD monitor on its web site listed as the cost of NT $ ...