Eurobank EFG Bank e-Banking Strategy for Greek Retail Customers

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TABLE OF CONTENTS

CHAPTER 1: INTRODUCTION1

E-banking2

Background of the Bank2

Problem Statement5

Research Questions5

Aims and Objectives5

Significance6

Limitation of Research6

Ethical Considerations7

CHAPTER 2: LITERATURE REVIEW8

The Online Services8

The E-banking Revolution and Safety9

Euro bank m- banking10

Euro bank Mobile Banking Strategy10

Dimensions of working in e-banking11

Advantages of EFG Euro Bank12

ATM12

Direct Deposit12

Pay-by-Phone Systems12

Personal Computer Banking13

Debit Card Purchase Transactions13

Electronic Check Conversion13

Saving Time & Money13

Challenges for Euro Bank Regulators14

Disadvantages of Euro bank EFG15

Benefits of Electronic Banking16

Euro Bank Competitors18

Euro bank EFG ratings20

Propose Solution for Improvement20

1)Adaptation20

2)Legalization21

3)Harmonization21

4)Integration21

5)E-banking Strategies22

REFERENCES23

BIBLIOGRAPHY26

CHAPTER 1: INTRODUCTION

At any time with the development of internet people can access more and more knowledge from anywhere. Internet is covering the vast fields like communication, transmission of data, and intercalation globally. The internet has redefined the banking world, it surpassing the conventional time and space barriers. New methods have been created by internet for carrying out numerous financial transactions. With the development of internet, the development of banking sectors also happened, and new era of banking has come forth. This new era or development in the banking industry is known as e-banking. E banking comprehends the range of financial transactions, in the past era the exchange of financial transactions only happened tangibly. Today, with the advancement of internet, the financial transactions are being done electronically. With many advantages because of these advancements there are many drawbacks internet banking that will be discussed later in this research study.

Some of the drawbacks of e banking can be security issues, fraud, and theft issues. Because of these issues, people feel reluctant to do their financial transaction via online banking. With the revolutionizing of technology, the problem arises that effects the people. They do not feel comfortable in enjoying the benefits of online banking. The main problem is security issues that deter customers to use the online banking procedures. This problem is due to the illegal gain by manipulation or improper use of the internet. This problem is not at all related to some particular group of people, but anybody can be a victim of the malicious users.

E-banking

Many people think e banking only means that they can withdraw cash 24 hours via ATM or their accounts anytime. In reality, e banking is now giving much more facilities than only the cash access electronically. It includes various types of transactions.

E banking also called EFT that stands for electronic fund transfer. EFT replaces the physical checks and paper transactions by computers and electronic technology. It is the new revolution of internet. EFT can be initiated via devices such as codes or passwords or cards. Only the authorize person can access his account by applying the access security code or inserting the card number or card in the machine or online. ATM cards and pin codes are being used for this purpose. Some customers use different debit cards that require the signature of the authorize person.

Background of the Bank

Euro bank EFG group is the European banking organization. This organization is present in 10 different countries. Its accumulative assets are around ...