[Evolving Email: An Evaluation of the Linguistic Choices made by Facebook in the Development of their Facebook Messages Platform]



ACKNOWLEDGEMENT

I would first like to express my gratitude for my research supervisor, colleagues, peers and family whose immense and constant support has been a source of continuous guidance and inspiration.

DECLARATION

I [type your full first names & surname here], declare that the following dissertation/thesis and its entire content has been an individual, unaided effort and has not been submitted or published before. Furthermore, it reflects my opinion and take on the topic and is does not represent the opinion of the University.

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Abstract

The research is focused over the literature analysis of already published studies in regard to Facebook, social networking and evolution of emailing through Facebook. The research aimed at answering

TABLE OF CONTENTS

ACKNOWLEDGEMENTii

DECLARATIONiii

Abstractiv

CHAPTER 01: INTRODUCTION1

Background1

Aims and Objectives2

Research Questions2

Rationale3

Significance4

Ethical Concerns4

CHAPTER 02: LITERATURE REVIEW6

Facebook as a Social Networking Site6

Facebook Emailing Service9

Generation Z10

1.Generation Z is Not Brand Loyal11

2. The Age of the Curator12

3. Enhance and Enable Curation13

Facebook Features13

The Effects of Participation in Social Networks on Well-being: Two Processes16

The Benefits of Participating in Social Networks17

Related Work on Micro-Blogging and Instant Messaging Usage21

The Uses and Gratifications Approach24

Uses and Gratifications Theory25

Motivations for Joining Facebook27

CHAPTER 03: METHODOLOGY30

Research Design30

Literature Search31

CHAPTER 04: DISCUSSION32

Technology's Influence on Today's Generation32

Online Social Networking32

Online Networking Profiles33

The Facebook Online Social Network33

CHAPTER 05: CONCLUSION35

Synergy at its perfection? We have to wait and watch35

Decision for Linguistic36

Reinvention of Email37

References38

CHAPTER 01: INTRODUCTION

Background

The Net Generation, this is the most common and famous terminology used for the Generation Z today, mainly for the people who were born between the time period of early 1990-2000. Socialization is considered as the widespread attribute among the Generation Z and they are termed as “highly connected” as well, most of them usually have a lifelong usage of technological communications and media like instant messaging, I-pods, WWW (World Wide Web), text messaging, Facebook, YouTube and mobile phones (Lenhart and Madden, 2007).

The connectivity of Generation Z is not only limited to the computer that they have at home, it's more of a global village for them where connecting from one corner of the world to another is just a click away. The usage of technology and socialization at global level can be carried out with the help of the devices that facilitate mobile internet usage and modern forms of laptops (Cain, 2008). The forms and ways of communication have changed drastically over the years with the introduction of new technology according to the demands and needs of the young generation. The generation today, is not familiar with the traditional or old methods of communication like sending letters nor are they interested into getting the knowledge regarding these methods. Generation Z opts for the mediums that are efficient in delivery and takes micro seconds for delivery so that the communication becomes faster for them. The preferences of young generation are chats and email through the social networking websites like twitter and Facebook (Corbett, 2009).

There are a few common attributes and characteristics which are found to be common in Generation ...