EXPANDING TO NEW POTENTIAL MARKETS

Expanding to new potential markets



Expanding to new potential markets

1. Introduction

Successful Business often request development and market share development by trading living goods in new markets, this was the target of a premier apparel business established in Damascus. It directed to elaborate to Aleppo market as it's a crucial trade center in Syria.

Acquiring unquestionable and exact data about the new market, the promise clients and living competitors is a critical step to go in that market.

The market influences and directs all facets of the company's undertakings and finally will lead to achievement or malfunction of the business. In evolving a market design, the prime purposes are to realize the desires and yearns of the clientele choose or evolve a merchandise that will rendezvous that clientele require, evolve advancement material that will make the clientele aware

2. Information needed

Knowing what we require to understand is vital; the kernels of achievement lie in the proficiency to inquire the right questions.

Before producing conclusions we require to conclude what data is required to make a specific decision. (INFORMATION IS POWER)

Here is some data; investigation and outlooks assist the enterprise succeed.

* To evolve allowances and outlooks we should know:

Market size

Detailed five year market forecasts

Trend analysis

Seasonal sales analysis

* To recognize development possibilities we should know:

Market segmentation

Regional facts and numbers analysis

Distribution analysis

Market location

* To supervise your business presentation we should know:

Demand trends

Market trends

Industry structure

Company profiles

General Description of Aleppo

     Aleppo or Halas with 3 million persons (2000), it is Syria's second biggest town 193 kilometers north of Homs and 350 kilometers north of Damascus. Aleppo has a worldwide aerodrome and is accessible, by train with other towns and countries.

Aleppo has been a significant dealing centre connecting the nations of Asia and the Mediterranean and is thought to be the oldest dealing village in reality, with some 50 centuries of business in its wealthy history. Aleppo has one of the large-scale and best souls in the Middle East. It has had a foremost function in the development of Syria's trade particularly in the early nineties.

4.2 Main enticements to go in the market

1. Being a modernized town with its distinct cultures.

2. Located in a strategic dealing location of Syria being the close by of Turkey.

3. The major asset for textiles in Syria.

4. the most constructing and Trading evolved town in Syria.

5. Business Men are captivated to Aleppo, particularly textile traders.

Defining Customers Profile

Knowledge of the clientele endows you to work out the market dimensions and what works out their buying decision. It presents data which will aid in selecting a position, working out merchandise or services to be suggested, setting up charge and designing a trading strategy.

To investigate the clientele profile we have to segment the market to:

Geographic: to understand the position of our aimed at clients, where manage they live? Which likely markets they visit?

Demographic: the communal statistics, which age or gender are we going to sell? As the way persons are clothed is associated to their age and gender, inside their financial figurines and their earnings ...