EXPERIMENTAL DESIGN

The Number of Facebook Friends is related to User's Self-Esteem

Abstract

Inside the user-generated content websites on the internet, the function and expansion of social networking sites has been unquestionably overwhelming. Public networking sites produce millions of dollars in income and advertising. However, little is clear about why students connect to and join these websites that enable users to produce their own material or space (Kraut et.al, 1997). This study adopts survey methodology to investigate the influence of college students' level of Internet self-efficacy, need to belong, need for cognition, and collective self-esteem on their attitude toward social networking sites (SNS). Internet self-efficacy, need to belong, and collective self-esteem all have positive effects on attitudes toward SNS. Furthermore, attitude toward SNS mediates the relationship between willingness to join SNS and need to belong, and the mediation is only partial between willingness to join and collective self-esteem.

The Number of Facebook Friends is related to User's Self-Esteem

Introduction

Public networking sites offer an array of services, such as users' own exclusive "space," as well as sharing photos, videos, initiate blogs, and promote group communication via chat rooms, messaging, and e-mail. This study details the functions of an individual, such as the number of Facebook friends, and self-esteem, in impacting mindset toward SNS and their acceptance. This art of the paper examines literature relating to the individual's factors and connects them together before examining the exact nature of their influence on individuals' attitudes toward social networking sites (Kim & Omizo, 2005).

Only a handful of studies explore the background of social networking site acceptance. Industry review indicates that individuals connect and participate in public networking websites for an array of reasons. The reasons include remaining in contact with friends, making plans, making new friends, or matchmaking. These reasons indicate the individual's need to belong, and self-esteem (Leary et.al, 2001). Furthermore, the successful acceptance of technologies relies on the apparent simplicity of use. However, no study examines the consequences of such factors on students' attitudes toward SNS and their motivation to connect to such sites. Self-Esteem

Self-esteem is also considered as social personality in psychology. It is defined as the characteristic of the person's self-concept that derives from knowledge of the person's association to a social group along with the importance and sentimental significance that comes with the association. The way manner in which self-esteem operates in a group perspective is also the same as in an individual perspective. Research renders proof of the moderate role of self-esteem in collective failure is similar to that of personal disappointment. Nevertheless, the primary distinction between personal and collective self-esteem depends on the value the social group has for an individual (Haugtvedt, 1992).

Self-esteem defines both explanatory and evaluative self-related perceptions of a person. Researchers find self esteem to be attractive because it can be an accurate predictor of pertaining outcomes. These outcomes in students can be academic and exercise behaviour. In addition to this, self esteem is also essential as it enables researchers to develop a close relationship between out ...