FAST FOOD BUSINESS

Fast Food Business

Executive Summary

The following plan is based on years of experience, is highly focused and promises to follow a path of prosperity in Cambridge UK. It is based on conservative sales figures, and actual sales may be higher. The projections contained herein are authentic and will be used as the budget for the business. Pizza Home Delivery will show a profit almost immediately, and will increase sales and profits each year thereafter.

Table of Content

Executive Summaryii

Background1

MARKETING2

Market Summary2

Market Trends2

Market Growth3

SWOT Analysis3

Target Segments5

Competition5

Positioning5

Marketing Objective6

Marketing Mix6

Product12

Pricing13

Place13

Promotion14

Market Segmentation14

Marketing Strategy16

FINANCE20

Financial Objectives22

Important Assumptions23

Projected Profit and Loss23

Break even analysis27

Sales Forecast28

Expenses Forecasts30

Projected Balance Sheet32

MANAGING PEOPLE & MANAGEMENT36

Management team background and experience36

RELATIONSHIP37

References38

Background

Pizza Home Delivery is one of the fastest growing cities in UK with Cambridge being voted the best small business state in the country. Pizza Home Delivery is a community diverse in the arts and culture. We have a strong labor market, low taxes, affordable housing, and natural amenities making Pizza Home Delivery an attractive place to live and do business. (William 1999:341)

MARKETING

Market Summary

The greater Pizza Home Delivery metropolitan area population has grown one third through the last decade and is projected to grow 11.4% in the next five years The median age is 36 years old with household incomes averaging £65,895. With a strong local economy we have a population with disposable cash for dining and entertainment. (University of Phoenix 2001)

According to the British Restaurant Association, British restaurants are expected to lead the nation in sales growth at 7.6%. Cambridge is also the fastest growing state in the union.

Market Trends

The objective is to have a comparative study of the perception of Dominos and Pizza Home Delivery in the minds of the people. The main objective is further divided into subdivisions.

To investigate the important parameters on which the target population make their choice of pizza joints.

To determine on what occasions people generally consume Pizza.

To investigate the pizza preferences of target population.

To determine the perceived images of Pizza Home Delivery & Dominos among the target population.

To determine the preference of target audience among Pizza Home Delivery and Domino's in Eat In and Home Delivery.

To examine the demographic profiles of customers who frequent Pizza Home Delivery and Dominos.

To determine the awareness of the customers about the pizza joints

Market Growth

We strongly believe we will overcome any competition in our area. The local competition includes Sticky Paws Pizza, Damynos, (Saloner 2001:145) Gridlow's Pizza, Hoopla Take-and-Bake, Clodhopper's, and Little Sayzar. Most of these are at least two miles from our location and are no competition to our concepts, ideals, fresh products, and welcoming service.

SWOT Analysis

The following SWOT analysis captures the key strengths and weaknesses within the company, and describes the external opportunities and threats facing Boden Pottery:

Strengths

Bob and Lloydis professionally trained and has a partner who is proficient in the various systems and skills required to operate the business

Strong relationships with raw material vendors

An eye for art and up and coming styles

The ability to increase the profit margin as variable costs are decreased due to operating efficiencies

High customer loyalty and ...