FAST FOOD INDUSTRY IN THE U.S

Fast Food Industry in the U.S

Fast Food Industry in the U.S

Introduction

Fast food restaurants typically have a limited menu, items prepared in advance or heated rapidly, no table orders, and food served in disposable wrapping or containers. Although many cultures in highly populated areas have developed some form of fast food, the U.S. model has had the most influence worldwide. The rapid growth of the fast food industry since the 1960s has contributed to important changes in food production and consumption, such as more intensive animal agriculture and diets that are high in fat and sugar. Criticism of these trends has increased in recent years, as movements have coalesced to challenge fast food corporations politically or challenge the cultural values they promote. The Fast Food Industry is currently in a phase of sustained growth in the domestic market, mainly due to a strong expansion of their premises initially located in cities with large number of public.

This sector is characterized by continuous aggressive strategies, because it is a relatively balanced, why the rivalry is very strong to excel and lead. This is reflected in the constant offers, promotions and combos, aimed at encouraging the consumption of products and loyalty among consumers of fast food (Tichi, 2004).

Discussion and Analysis

The fast food industry in the United States has benefited from the development of an interstate highway system and the rise of automobile culture. Many outlets are located near freeway off-ramps, and the introduction of the drive-up window by Wendy's in 1972 made access even more convenient for drivers. In 1970, spending on fast food in the United States was $6 billion, but by 2000 that amount rose to $110 billion. On a given day, one in four Americans will consume fast food.

Balanced Approaches

Rising environmental consciousness has raised awareness of potential threats to health in a variety of areas, including the fast food industry. Many have looked to fast food companies as one of the principal causes for the increase in obesity in the United States and have demanded action to help reverse this trend.

Benefits of U.S Fast Food Industry

The food industry has helped to lower the prices of many products now made ??accessible to as many people, both by optimizing the production process, large capacities to negotiate purchase prices of raw materials, the use of products which could not be sold in their original ...