Fast Food Restaurants

Fast Food Restaurants

Pizza Hut

Pizza Hut is not only the acknowledged leader of pizza industry worldwide, but it is also the world's largest pizza chain with more than 6,100 restaurants in the United States and over 5,500 restaurants in 97 countries and territories around the world, employing more than 300,000 people, serving 1.7 million pizzas everyday to more than seven million customers. The success of Pizza Hut relies heavily on delighting our customers by ensuring that all their needs and desires are met in every way. Hence, we give strong importance to our marketing efforts to ensure that. Along with customer satisfaction, we make sure, that the business makes money! Therefore, the first task is to understand our consumers from every aspect. Pizza Hut provides the perfect mix of great food, great service and great place at a great value to our customers who are looking for a grand experience. We believe in positive intension, and maintain a strong internal environment by developing our competitive work force, which we trust. The latest technological tools along with the best support systems from our franchiser YUM! International is used to ensure easy workflow and to make our restaurants the favorite in the Country. (Judy 2010) In this regard, we have tried to gain a thorough understanding of our competitive environment and continuously strive to develop unique business ideas to make our business a success. (News Network 2009) Thus, Pizza hut has successfully attained a broad range of loyal customers, to whom pizza has gained extreme popularity. In order to expand this range, our marketing team is involved in developing new products and concepts, all the time. Above all, not only do we make GOOD FOOD, we are also famous for providing great service and dining experience, to give our valued customers more reasons, to return. All Pizza Hut sites work on the CHAMPS standard that is:

Cleanliness

Hospitality

Accuracy

Maintenance

Product

Speed

These six objects define the very core of customer expectations. CHAMPS have become the vehicle, which drives Operations Excellence into our business and is also supported by a reward and recognition scheme for the Team members. The 'CHAMPScheck' is a tool used to ensure consistency of service and product quality across the entire Pizza Hut estate; in fact it is used for all the Yum! Brands internationally. (Judy 2010)

Dominos Pizza

Domino's Pizza Inc. is a privately held company which is a largest pizza delivery company in the world. The first Domino's store was opened in 1960. Domino's sells more than 400 million pizzas worldwide every year. According to the Domino's corporate profile, “Each day, more than 1 million customers enjoy hot, delicious Domino's pizza products on every inhabited continent on Earth”. The menu features pizza, pasta, oven-baked sandwiches, wings, breadsticks, salads, boneless chicken and desserts. Their menu expansion occurred in 1989 which includes the deep dish and pan pizza. According to the Domino's Pizza, the new product launch cost $25 million which includes the new sheet metal pans with perforated bottoms cost of $15 ...