Feasibility Report

Feasibility Report

Introduction

This report intends to conduct a feasibility study of starting up a Fashion store in china. The name of the boutique shall be “Beauty U & Me Fashion Boutique”

The US fashion industry is one of the most vibrant and creative business sectors in this country. It has universal appeal that has visually defined periods in time across the centuries. This industry is revered as a world-leader in fashion education, and fashion companies consequently produce some of the world's most innovative designers, and every year different talent creation schemes launch new stars on their way to global recognition. The designs shown at New York Fashion Week are a catalyst for trends that are then seen via the media and retailers and eventually worn by the public. The innovation and inspiration showcased on the catwalks drive the wheels of fashion industry, and have been likened to Research & Development in other great industries - the absence of which would leave a stagnated sector. The past two decades have seen considerable changes within this industry. Most notable are the closer links between designer fashion and retail which have seen many designers become high street names through their collaborations. The US fashion industry of today has not been adequately defined, however, or its contribution to the US economy robustly valued.

Discussion

Factors That Contribute To the Process of Project Selection

The selection of the project was based on the following factors:

1.Since I have been an internee in a Fashion Boutique for more than 8 weeks, and I had a great learning experience of different concepts and ideas during my tenure.

2.In addition to that, I have a professional qualification in fashion designing. Further I also have a diploma in make-up and styling.

3.Moreover, the company where I did internship has grown from a small firm that started its operations around two hundred years ago to a market leading Company; therefore, I possess enough and adequate practical knowledge to start up a business and run my own store where I would offer various beauty and fashion related services and products.

Strategy for the Implementation of the Plan

The Market Potential for Beauty and Fashion Store

To enter into a new market an individual needs to do extensive research to it. The research may include the environmental factors, the competitors as well as the lenders. An individual or a company needs to make sure that they convince their lenders, employees and others that the market the company is going into is relatively large and growing. Research may also include that the company needs to have an analysis of the demand of the product (Hisrich et,al , 2010). A company can do research simply by searching through the Internet. It is not feasible for the company to buy research reports as it might cost them thousands of dollars. Hence a company should search through the web by writing the specific keywords (eurofound.europa.eu).

Operating Viability

The company considered numerous factors in deciding upon the location, to cater the operating viability of the ...