FOOTBALL CLUB

Football Club



Football Club

Talk about objectives, future and present for your chosen football club

An objective is defined as, 'a Quantification or more precise statement of the goal.'

The objectives set by Manchester United are likely to have far reaching consequences and it is therefore important that they are carefully and systematically agreed. This is normally done collectively. At the very least they should be agreed with the relevant people at Manchester United before being finalized.

The Group's future strategy for growth is built on:

Maintaining the playing success by ensuring an evolutionary development of the first team squad by acquiring and selling experienced players and developing the younger players through the Academy and overseas alliances. For example the acquisition of Rio Ferdinand is complemented by the internal progress of Wes Brown and John O'Shea.

Leveraging the awareness of the Group's global brand through developing new products and services with first class partners that will appeal to their worldwide fan base. For example, the Nike deal is designed to generate new value from the Group trademarks by using their product development; marketing and distribution reach to supply our existing customers in the UK and new customers in Asia. The arrangement has started extremely well with the launch of the new replica kits.

Seeking to control and develop their own routes to market for media rights which can more effectively deliver value by exploiting the Club's own performance and reputation rather than relying on the collective appeal of the competition. Through initiatives such as MUTV (with BSkyB and Granada), the relaunched website (now being extended by Terra Lycos with foreign language versions), and the launch of MU NOW! The mobile phone service (with Vodafone), the club are enhancing their ability to deliver branded services to customers anywhere in the world. The return of UEFA Champions League archive rights from summer 2003 is a further step towards the aim of exploiting more of their own media rights.

Converting more fans to customers of the business and enhancing the value of customers through the implementation of customer relationship management (CRM). To enable this, our new sponsors, Dimension Data, are helping implement a CRM process that will equip the Group with the means to identify our most valuable customers and grow the average revenue per customer segment.

Setting objectives is a stage-by-stage process:

1.Agree the objectives What does Manchester United want toachieve in the season?

2.Priorities the objectives How important are each of the objectives?

3.Define the activities and tasks What does Man U have to do to achieve there objectives for the season

4.Agree standards of performance How will the people who are in charge at Man U be able to tell that the tasks have been completed to a satisfactory standard

5.Allocate should perform these required objectives?

6. Set and timetable performance At what stages during the fulfillment of criteriathe objective will we be able to identify that things are being done to standard and plan?

In setting objectives for any company, including Manchester United football club, companies should always make sure they use the SMART ...