FOREIGN TRADE ATTACHÉ

Foreign Trade Attaché

Country and Product

The country which I have selected for this presentation is Indonesia and the product selected is paper products. Indonesia has a competitive advantage over many countries in the production of paper products. Indonesian paper is also famous for its high quality.

Target Market Companies

Target market for paper products in USA will includes all the commercial printing companies, publishers of books, magazines, newspapers and advertisement agencies along with other companies which are into design and advertisement business. Few of the targeted companies of United States are:

Manta Media Inc

Oracle8Design

Arnold Adler Photography

MAvC Graphics

Dayton Design and Print

Spot Creations

Miami Printing

Ink Spot Printing

Indonesia will focus to promote its paper products to all major sectors of United States. This will also help them to penetrate in this competitive market.

Background Information

Political Information

The political history of Indonesia is divided into different Era. Current political Era of Indonesia is known as Reformasi Era. It is also known as Post-Suharto Era. This Era started in 1998 when President Suharto resigned. That Era was known as New Order period. This political Era promotes freedom of speech which was not allowed in New Order period which follows censorship.

Economical Information

Indonesia is known as one of the emerging economies of the world. Indonesia is also a member of G-20 economies. Indonesia follows market economy and government regulates the prices of basic utilities which include rice, fuel and electricity. In 1997 when Indonesia was going through economical and financial crisis the government of Indonesia took guardianship of a major portion of private sector. Since 2004 the economy of Indonesia has entered into another economic Era of growth and development. Economy of Indonesia is 16th largest if we look at its GDP (Antara News 2012).

Social & Cultural Information

If we look at the society of Indonesia it is obvious from the behavior of their people that they are co-operative and socially bound with each other. As Indonesia consist of Muslim majority, the religious bonding in also visible throughout Indonesia. Nowadays other religions which are in minority are also influencing the culture of Indonesia. People of Indonesia are friendly and hardworking with rich cultural heritage. One thing which is important to mention over here is that since Indonesia is a group of Islands its culture also varieties, but as a whole Indonesia has rich cultural history. Around 300 separate native groups reside in Indonesia which speaks about 742 different dialects and languages. Badminton and football are popular sports of Indonesia. The cuisine of Indonesia is influences by European, Indian, Chinese and Middle Eastern precedents.

Other Information

Indonesia is an archipelago i.e. it is a chain of island. Therefore the infrastructure of Indonesia consists of various water routes. Since it is an emerging economy, Indonesia has improved its mediums of communication. Economic well being also requires strong banking network. The government of Indonesia is also striving hard to acquire all the latest technologies which can help their country to grow. Indonesia is considered to be one of the important trade regions. Indonesia has close relations with its neighboring ...