GE Medical Systems

Strategic Analysis of General Electric Medical Systems



Table of Contents

Introduction2

General Electric Medical Systems2

Strategic Analysis of General Electric Medical Systems2

Analysis of External Environment2

GEMS from Macro-Environment View and Industry View3

Key Opportunities and Threats Facing GEMS3

Opportunities3

Threats3

Evolvement of GEMS' International Strategy in Response to the Emerging Economies in Particular That of China4

Analysis of Internal Resource Capability4

Core Competencies4

Cost Leadership5

Value Chain6

Differentiation or Hybrid7

Conclusion7

Recommendations for Future strategies7

References9

Strategic Analysis of General Electric Medical Systems

Introduction

There are a number of businesses that have expanded the various dimensions of their main business and have entered in new business areas. But there are some organizations who have shown remarkable achievements and growth when they have made an attempt to enter into a new business unit. Among such organizations, the name of General Electric comes in the lime light. Their business unit of Medical System has shocked the work with their astonishing product and services development as well as their effective strategies. This paper revolves around the same phenomenon. This paper covers variegated facets of the strategies adopted by General Electric Medical Systems.

General Electric Medical Systems

General Electric Medical System is a separate business unit of General Electric. The core ambition of GE medical system is to bring improvement in the patient care with the help of revolutionized medical technologies and innovative services. There are several functions that are taking place under the umbrella of GE Medical System that lend a hand for the healthcare practitioners and healthcare providers to reinvent the processes of diagnosis, predictions, informing, treating and curing the diseases. These various functions include discovery of various drugs, medical imaging and information technology, biopharmaceutical manufacturing technologies, development of systems for patient monitoring and medical diagnostics. All these activities are undertaken by GE Medical System to improve the lives of patients. GE Medical System has been successful in devising broad range of services and products that enable healthcare practitioners to diagnose and to treat in a better way. With the innovation, products and services of GE Medical System healthcare practitioners are able to treat crippling diseases like cancer, neurological diseases and heart diseases.

Strategic Analysis of General Electric Medical Systems

The main objective of this paper is to perform the strategic analysis of GE Medical Systems. So, this paper reveals various strategies that GE Medical Systems has devised and adopted over the period of time that has earned immense success for the organization.

Analysis of External Environment

Competitive strategy must grow out of a sophisticated understanding of the rules of competition that determine an industry's attractiveness. These are the words of Michael porter and GE Medical Systems has fully embraced this thought of Porter. Thus, to gain competitive advantage it is mandatory to perform the audit of the external environment.

GEMS from Macro-Environment View and Industry View

There are certain trends that are prevailing in the sector of healthcare. These trends are as follows:

Different systems and processes of the healthcare sector are becoming digitized.

The processes of diagnostics and therapy are converting towards molecular level.

Healthcare sector encourages innovations that are clinically and economically ...