German Automobile Industry

German Automobile Industry



German Automobile Industry

Introduction

The European automotive Industry is highly competitive with over more than 40 manufacturers offering their products to the industry. It also serves as an essential part of the European economy offering the highest production and employment rates. In particular, the German Automotive industry depicts specialisation in automobile manufacturing and is exceptionally successful. According to researchers, this success emerged as a result of tough competition between five market giants including Open, Porsche, Audi, BMW and Mercedes. In addition to this, the demand factors, which exist in the German automobile market, are evidence of increased exports ...