Google Corporate Culture

Google Corporate Culture



Google Corporate Culture

Introduction

The use of Google is so widespread that the 2007 edition of Merriam-Webster dictionary contains the transitive verb "to google" search for specific information on the Internet through a search engine, particularly Google. How has this leadership in the Google search engine market? And how to keep waiting? Well, mostly thanks to its corporate culture and its continued commitment to innovation, according to the (Cavusgil, 2005).

Google Culture

It can be said thus, that by creating an open, friendly, relaxed and supporting working climate, that is also highly effective and dedicated to succeed, Google has adapted the ultimate informal corporate culture. Rob Goffee's and Gareth Jones' have defined culture as a "...community. It is an outcome of how people relate to each other". They believe that there are four types of communities, identified by the degree of sociability and solidarity that exists in any organisation. Taking their view into account, Google has attained a communal culture; that is a culture, where sociability as well as solidarity is high, meaning that there are strong relationships between the employees, but at the same time work gets done effectively and efficiently and the collective will to succeed is high (Cavusgil, 2005).

Evidently, a large portion of Google's success has been achieved thanks to this culture and the attitudes, ideas and believes that are shared by all the employees. That is mainly because, through its culture, Google has achieved exactly what a company needs, to be a world leader in its industry. It has attracted exceptionally skilled employees that complement each other and that are utterly committed to the company. Plus, the open, supportive environment generates greater flow of information between the employees and thus helps innovation. (Ghemawat, 2008).

What are the factors responsible for the specific culture that exists in Google?

There are different factors responsible for the current culture in Google organization. One of the keys to Google's success has been its ability to rapidly implement innovative ideas while being the best search engine market. Thus, Google's corporate culture can be summarized in five points: 1) Think in reverse. The company believes that business models will progress and gives priority over business technology, 2) act permanently in beta. In this way, customers become partners in learning the product. 3) Continuous innovation and rapid implementation, rather than absolute perfection, 4) Waiver of formal marketing and 5) Create your own rules, as demonstrated by its listing on an Internet auction (Ghemawat, 2008).

With this philosophy, Google has implemented a number of initiatives to encourage creativity its engineers, under pressure from day to day. Therefore, it has institutionalized the 20% rule, which allows engineers to spend 20% of their time working on projects that they desire and illusion. Products such as Google News, Gmail or Orkut social network are the result of this initiative.

On the other hand, Google has set up a simple but effective scheme for the development of new projects, maintain small teams of three to five ...