GOOGLE THE SEARCH ENGINE COMPANY

Google The Search Engine Company

Table of Contents

Task 13

Introduction3

History of the Google3

Business model6

Competitive Forces And Value Chain Models6

Google's Sources Of Competitive Advantage9

Google culture10

Google's Business Strategy Addressing The Challenges15

Task 219

Strength19

Problems and Challenges Faced by Google21

Weaknesses23

Revenue Stream25

Google's Revenue Streams25

Task 328

Google's opportunities and threats28

Competitors28

Task 430

Google's Mission Statement30

Google Acquire31

Future of the Google32

Conclusion34

References38

Appendix40

List of the companies acquire by Google40

Google The Search Engine Company

Task 1

Introduction

Google has become one of the biggest corporate conglomerates in the Internet and business world. How could a simple idea proposed in a dorm room by Larry Page and Sergey Brin grow into this huge giant of the business world? The purpose of this case study is to examine the reasons as well as possible scenarios that will help Google lead the charge throughout the new millennium. (John Battelle, 2005, 67-73)

History of the Google

Google began in 1996 as a project by Larry Page and Sergey Brin. Larry and Sergey were both studying at Stanford University California. In their research project they came up with a plan to make a search engine that ranked websites according to the number of other websites that linked to that site (and ultimately came up with the Google we have today). Before Google, search engines had ranked sites simply by the number of times the search term searched for appeared on the webpage, and the duo set out to make a more "aware" search engine. (John Battelle, 2005, 67-73)

The domain google.com was registered on September 14th 1997 and Google Corporation was formed a year later in September 1998. Google started selling advertisements with its keyword searches in 2000, and so Google Adwords/Adsense was born. These advertisements used a system based on the pretence that you only paid for your advertising if some clicked on your ad link - hence the term Pay Per Click (PPC) was born. (John Battelle, 2005, 67-73)

The term PageRank was patented in September 2001 - this term is actually named after co-founder Larry Page and not, as some think, named because it is the rank of a page (webpage).

Also in 2001 co-founder Larry Page stood down as the CEO of Google and former CEO of Novel. Eric Schmidt. was appointed as the new CEO of Google. Google moved its offices to its large Google estate (nicknamed GooglePlex) in Mountainview California in 2003, and is still based there today.

In 2004, Google launched its own free web-based email service, known as Gmail. This service was made to rival the free online mail services supplied by Yahoo and Microsoft (hotmail). This new free email service shook up the very foundation of free email with its enormous 1 GB of email storage which dwarfed its rivals' ten-fold. In 2004 Google launched Google Earth. Google Earth is an amazing creation that is a map of the earth based on satellite imagery. This interactive globe of the world allows you to type in a search for any place in the world and you will automatically be taken to that part of the ...