Haier Case



Haier Case

Question 1

Haier is considered to be the world's fourth largest white goods producer and one of China's Top 100 IT Businesses. The Business Range of Haier is technological investigation, product growth and trade services. Following are the main reasons and core competencies of Haier in getting great success in China.

Quality Products: The CEO Zhang Ruimin felt it early that the Chinese customers would be eager to reimburse more for quality items and consistent service. It was on these grounds that he created Haier. It stepped into a technological license contracts and, Joint Ventures with distant companies to get ...