Hallmark Analysis



Hallmark Analysis

Introduction

It has been more than 100 years, since Hallmark has been offering products such as greeting cards to help people connect with each other on special occasions. Hallmark offers products such as greeting cards, gifts, stationery, ornaments etc. to its customers. The success of the company is the result of quality, innovation, caring and creativity, which is the core of what the company does (www.hallmark.com).

What Trends Aad Countertrends are Described There?

The website of Hallmark Inc. has a number of links, which provide information to potential or existing customers and stakeholder. The website provides information, which pertains to the latest happenings in the company and trends. Furthermore, Hallmark ensures that they promote the introduction of recent products to increase awareness.

The current trends in the company include the introduction of “Blooming Expressions”, contests, Hallmark Hall of Fame film “A Smile as Big as the Moon”, reminders about safety while opening E-cards etc. Other trends also include Hallmark's new brand campaign and postage-paid greeting cards. The website has a link, which gives information about the evolving trends of the consumers, in terms of attitudes. Experts at Hallmark discuss the changes in consumers' perceptions. The insights highlight factors such as consumers' shift toward face to face communication, growth in the middle markets, use of the Internet, aging population etc (www.hallmark.com).

How will These Trends Affect Strategies at Hallmark?

These trends will have a significant impact on the strategies of Hallmark. With respect to the launch of “Blossom Expressions” and the Hall of Fame film, Hallmark may use promotion strategies to increase consumer awareness about the new product and the film, which will premiere on ABC. This will also give an opportunity to Hallmark to increase marketing activities because Valentine's Day is due next month. The new brand campaign “Life is a Special Occasion” strives to make consumers realize that they can cherish little moments of happiness with their loved ones any day of their lives. The evolving trends will also have a significant impact on the strategies of the company. Hallmark will need to focus more on tangible products than soft products due to consumers' interest in expressing their emotions face to face.

On the other hand, Hallmark will need to focus on the middle class of the population because it has potential to provide growth to organizations. The middle class is growing, which means that the future success of Hallmark depends on products for the middle class in the future. Hallmark needs to develop strategies related to social websites such as facebook and Twitter. It needs to communicate and interact with customers through online forums, take feedbacks, and promote their latest offerings to the customers. Moreover, Hallmark needs to develop products for the aging population as the number of people over 65 will exceed the number of children born. These are the factors, which define future success and growth of the company (www.hallmark.com).

What could Other Companies Learn from These Descriptions?

The descriptions in the website provide information about the latest ...