HEADING HEAD: DECEPTIVE ADVERTISING

Deceptive Advertising

Abstract

In this study we try to explore the concept of “adverse advertisement, and its impact on stakeholders” in a holistic context. The main focus of the research is on “unclear and ambiguous advertisement” and its relation with “how the confidence of stake holder may be shaking due to such ambiguous advertisement”. The research also analyzes many aspects of “how the company may realize the stakeholders”.The influence of Strong advertisement

Although the Food Standards Agency (2007) has recognized the need for a ban in the advertising of HFSS foods to children, there is of yet no such restriction in relation to packaging. (Basuroy, 2001) carried out focus groups with adults and found that both visual and informational elements influenced purchase decisions. Although the study was not on children, there are other studies that argue that due to children's lower abilities to process information, they are likely to assess products and their packaging mainly on a visual level, in addition to informational elements. Marketers therefore constantly use attractive visual imagery, recognizable characters, color and design to ensure their product stands out to children. This concept of children's ability to process mainly on a visual level is supported by (Vakratsas, 2007) who asked readers to picture themselves in a foreign country where they could not read the language. In these circumstances, judgments about products would be made purely on a visual level in the same way that children judge all products and look for information that they can make sense of, e.g. a recognizable character. (Dekimpe, 2007) Carried out an exploratory study on parents, rather than children, to investigate products and packaging factor that affects mother and child purchase decisions. Through focus groups with mothers, (Blair, 2000) were able to identify that children were definitely attracted by ''nice looking” packaging. Deceptive Advertisement When meeting with clearly deceptive or unduly enthusiastic reviews about advertising involuntarily start thinking - and whether in such a matter as an advertisement, all be so simple? Undoubtedly, the deceptive features in it a lot, but we cannot doubt that if the advertisement is, it's someone who needs it. Deceptive features of advertising call anyone, especially not hesitate. This is her obsession, manipulative character, the use of problems and weaknesses of consumers for their own purposes (increasing sales), are often not interested, repeatability, etc. Of course, that these qualities - it is not something that can attract a buyer (Tellis, 2001). Minus commercials and ads that most of the advertising message gets past the target audience. By advertising on television is hard to imagine how many viewers on which commercial was actually calculated, it will look. It is only natural that more people are watching commercials, will not be the target audience for all advertising that goes on TV. If one liked the infomercial and caught, then everyone else will pass or cause a mere annoyance. This and this opinion is about all the advertising. High cost of producing commercials and placing advertisements on television makes ...