HIGH SPEED BROADBAND

Effect of High Speed Broadband on Sustainability, Development and Growth of Pay TV in UK

By

Table of contents

CHAPTER1: INTRODUCTION3

Introduction to the study3

Back ground of the topic4

Research questions:5

Aims and objectives:6

Research hypothesis7

Rationale of the study7

CHAPTER 2: LITERATURE REVIEW9

Introduction9

ICT and economical growth9

Broad band, services providers and consumer behaviours11

UK Broadband services13

CHAPTER 3: METHODOLOGY15

Research Approach15

Research Strategy16

Research method17

Primary data17

Secondary Data17

Data Collection18

Limitation of the Research18

Appendices23

CHAPTER1: INTRODUCTION

Introduction to the study

Effective sources of high speed broad Band has been one of the greatest demands in the world of technology and telecommunication. The government of UK has introduced several policies to make the internet accessible by all the citizens. It has been announced by the government of Britain that the internet services, that is, broadband universal service will be available to the entire citizen by 2012. According to report that was imprinted by the Digital Britain by the year of 2009, broadband connections should be available to all under a "Universal Service Commitment". This has been assumed same as to the BT obligations as the decision was taken for the availability of the landline phones to all the citizens.

The internet access to the high speed internet will not only speed up the process of communication but also the world of entertainment and streaming. This entertainment and high speed internet access has also affected the revenues that are being earned by private and pay television networks liker the SKY and Virgin.

To the present, the Government of UK is carrying out overarching Growth Review in order to indentify the cost and the economical investments of for the support of the infrastructure that is being laid for high speed broadband services. These investments are dependant on the addenda of 9overall growth of all the channels and actors that are related to such services and including those who will be affected by the new interventions. The government is making alp the possible effort in order to ensure the access of superfast broadband across the country and to all the users equally. The infrastructure has been structured to equally provide advantage in the rural and less populated areas.

The vision of the Britain Government in the in order to develop the strategies and to deliver the services to the consumers has broadened regarding the policies of fast speed broadband. Therefore, Britain telecommunications markets have driven growth and innovation and the widespread availability of services to the public.

Between 1999 and 2001 the value of telecoms services in Europe rose 24% from EUR182 billion in 1999 to EUR225 billion in 2001. The mobile sector alone grew by 32% in 2000 and 21% in 2001 in terms of revenue, while the average mobile penetration rate in Europe is now 75%, from 70% in 2001. The similar amount of growth and development is being expected from the UK consumers.

Back ground of the topic

The advent of broadband Internet has inspired many studies of the effect of fast Internet speeds on the economy. Generally, studies of the economic impact of broadband take advantage of the uneven ...