HILTON WESTWARD CASE STUDY

Hilton Westward

Hilton Westward

Introduction

The provided case study discusses Hilton westward provides detailed information about Hilton westward and towers; the case has its detailed financials and strategic plans. To exceed customer expectations, hotel chains and use multi branding an alternative way of achieving such consistency as possible to avoid altering the image of the mark when targeting new market segments, such as Starwood Hotels & Resorts Worldwide has decided to introduce the brand Four Points in the mid-market segment in order not to disturb the image quality Sheraton brand. Six Continents Hotels also entered the high-end market with the brand principal Holiday Inn, rather than with its core brand Holiday Inn, and the latter addressed to the middle segment. The prestige of the brand is a key factor for the expansion of hotel chains especially through franchise agreements and management, because it is much easier to reach an agreement with hotel owners to sign contracts. The intercontinental brand is a key issue for any hotel company with a global focus and that works very well for the expansion of the market chain. The brand is a key issue in product strategy of a company. The product development under a strong brand requires a long-term investment, especially advertising and promotion. It would be easier for manufacturers to make their products. Others put the brand. A powerful-brand name has loyal customers when a sufficient number of consumer demand for that brand and refuses the alternative, even at a lower price. The hotel industry in the mature stage of its cycle life needs to develop a strong brand to survive in an environment so intensely competitive. This explains why almost no internationalization of Cendant Corporation and poor Choice Hotels International, which despite being the first and the fifth largest chain world by number of rooms, lack of a strong international brands (Walton, 2000, 56)

SWOT Analysis Hilton Westward and Towers

Strengths

Wide range of hotel services

Debt restructuring improves liquidity position

Strong brand image ensures steady

Revenue growth

Weaknesses

Exposure to the premium market increase

the operating cost of the company

Opportunities

Expansion plans likely to boost the top line

growth

Strategic agreement with AT&T Launch of iPhone and iTouch applications

Growing global hotels and motels industry

Threats

Intense competition may lead to pricing

pressures

Terrorist attacks and natural calamities

Strengths

Strong-brand image ensures steady revenue growth

The strong-brand image of the company has led to a strong customer base for Hilton Westward. It enjoys a strong-brand awareness and brand recall in most of its key markets where it operates, which gives it a distinct competitive advantage over its peers. The company's portfolio of hotel brands includes Waldorf Astoria Hotels & Resorts, Conrad Hotels & Resorts, Hilton, Doubletree, Embassy Suites Hotels, Hilton Garden Inn, Hampton Inn & Suites, Homewood Suites by Hilton, Home2 Suites by Hilton and Hilton Grand Vacations. The company is also named as the number one hotel brand in some of its operating regions. For instance, in August 2009, the brand Hilton Westward ranked Number One Hotel Brand and the Leading Choice Hotel Brand in Australia, ...