Hofstede Dimension

By

Table of Contents

Overview2

Introduction3

Theoretical Framework3

Literature Review4

Identity4

Latin-American culture4

Latin-American identity7

Methodological Framework8

Research Philosophy: Positivism or Phenomenology?8

Research Approach: Inductive or Deductive?9

Research Technique: Qualitative or Quantitative?9

Primary Research:10

Sample10

Data Collection11

Secondary Research11

Data Analysis12

Conclusion12

Overview

Research Question:

H1A theory: Does individualism strongly and positively related to resources?

Regarding Power Distance (PD), one could argue that the higher the power distance is between the inhabitants of a country, people generally have less freedom to improve their status, increase their productivity and maximize total wealth of the country. Therefore, we expect a negative correlation between the distance between power and national wealth, economic, as formulated by the following theory:

Hypothesis H1b: Does Power Distance associated with strong negative wealth of the country?

About uncertainty (AU), it is generally accepted that most people take risks, they are the most enterprising a microeconomic level, the greater their productivity and usually return to investment, and hence most greater the integrated resource at the macro-economy

Methodology: The study will be based on both primary and secondary research under the selection of appropriate research philosophy, approach and technique.

Introduction

A concept that emerged from the work of Geert Hofstede, dimensions of cultural variability refers to the dominant values, principles, beliefs, attitudes, and ethics that are shared by an identifiable group of people that constitute a culture. These dimensions provide the overall framework wherein humans learn to organize their thoughts, emotions, and behaviors in relation to their environment. Over the past few decades, scholars of intercultural communication have isolated several dimensions of cultural variability that can be used to differentiate cultures. These include (a) individualism-collectivism, (b) high-low context, (c) power distance, (d) uncertainty avoidance, and (e) monochromic polychromic time orientation.

Theoretical Framework

Uncertainty avoidance is an important predictor for understanding national differences. Studies of cultural dimensions such as uncertainty avoidance tend to focus on the differences between societies. Such studies help bring into focus the workings of the global world. Hofstede describes cultures with strong uncertainty avoidance as security seeking, nervous, intolerant, aggressive, and emotionally expressive (Lamy,1999).

For example, when a person enters a store in a strong uncertainty-avoidant culture, the store owner feels nervous because of being uncertain about what the person will do. So if, for instance, a customer picks up a piece of merchandise and handles it, the security-seeking owner may feel intolerant of this person, preferring to stand over the customer to make sure that nothing unpredictable is done. If the customer should become bolder and start to try out a mechanical piece of merchandise, the store owner may become intolerant and aggressive and insist that the potential customer put down the merchandise. The storekeeper may even become irate and insist that the customer leave the store.

Literature Review

Identity

The term identity can include many connotations in different areas of research such as social sciences or philosophy . Cultural identity is a complicated phenomenon which creates complicated network of connections between a person and her community, community and its culture and a person and culture which this person belong to . According to Lehmannová this definition contains two aspects. First is “social reflection of values ...