How do content providers perceive advantages and disadvantages of affiliate marketing in comparison with other forms of online advertising?

by

TABLE OF CONTENTS

CHAPTER # 4: FINDINGS1

Analysis1

Interview Analysis4

Hypothesis Testing12

Summary13

CHAPTER # 5: CONCLUSION14

Implications and Recommendation16

Scope for further research17

CHAPTER # 6: REFLECTING STATEMENTS19

REFERENCES20

APPENDIX23

Questionnaire23

CHAPTER # 4: FINDINGS

This chapter presents the findings of an experimental web-based book store which is use to check the effect of online advertisements and affiliation marketing. An online questionnaire and interview survey has been conducted and the findings are presented in the section below:

Analysis

Is the web content of amazon.com is attractive?

Frequency

Percent

Valid Percent

Cumulative Percent

Valid

Yes

67

67.0

67.0

67.0

No

33

33.0

33.0

100.0

Total

100

100.0

100.0

The above table presents the survey findings of amazon.com. It can be observed from the above table that the web content of the website is quite attractive for customers. The perception of 67 percent of the respondents about the web content is that it effectively portrays the true image of amazon.

The online advertisement of amazon.com covers all the aspects of its products?

Frequency

Percent

Valid Percent

Cumulative Percent

Valid

Strongly Agree

22

22.0

22.0

22.0

Agree

42

42.0

42.0

64.0

Neutral

28

28.0

28.0

92.0

Disagree

7

7.0

7.0

99.0

Strongly Disagree

1

1.0

1.0

100.0

Total

100

100.0

100.0

The results from the responses to the second survey question presented in the form of rating scale showed that out of 100, 22 respondents strongly agreed that the online advertisement of amazon.com covers all the aspects of its products. On the other hand, 42 people were there who agreed to the statement. There was only 1 respondent who strongly disagreed with the question. There were 28 neutral responses to the statement, where the participants were neither agreeing nor disagreeing with the statement presented to them.

The online advertisements of amazon.com influence the customers to purchase their products?

Frequency

Percent

Valid Percent

Cumulative Percent

Valid

Strongly Agree

30

30.0

30.0

30.0

Agree

42

42.0

42.0

72.0

Neutral

19

19.0

19.0

91.0

Disagree

8

8.0

8.0

99.0

Strongly Disagree

1

1.0

1.0

100.0

Total

100

100.0

100.0

The results from the responses to the second survey question presented in the form of rating scale showed that out of 100, 30 respondents strongly agreed that the online advertisements of amazon.com influence the customers to purchase their products. On the other hand, 42 people were there who agreed to the statement. There was only 1 respondent who strongly disagreed with the question. There were 19 neutral responses to the statement, where the participants were neither agreeing nor disagreeing with the statement presented to them.

The strategy of affiliate marketing is quite effective for amazon.com?

Frequency

Percent

Valid Percent

Cumulative Percent

Valid

Strongly Agree

20

20.0

20.0

20.0

Agree

51

51.0

51.0

71.0

Neutral

17

17.0

17.0

88.0

Disagree

12

12.0

12.0

100.0

Total

100

100.0

100.0

The results from the responses to the second survey question presented in the form of rating scale showed that out of 100, 20 respondents strongly agreed that the strategy of affiliate marketing is quite effective for amazon.com. On the other hand, 51 people were there who agreed to the statement. There wasn't any respondent who strongly disagreed with the question. There were 17 neutral responses to the statement, where the participants were neither agreeing nor disagreeing with the statement presented to them.

If we compare the content of other forms of online advertising so it can be said that amazon.com fulfils all the requirements of online advertisements?

Frequency

Percent

Valid Percent

Cumulative Percent

Valid

Strongly Agree

24

24.0

24.0

24.0

Agree

43

43.0

43.0

67.0

Neutral

28

28.0

28.0

95.0

Disagree

5

5.0

5.0

100.0

Total

100

100.0

100.0

The results from the responses to the second survey question presented in the form of rating scale showed that out of 100, 24 respondents strongly agreed that if we compare the content of other forms of online advertising so ...