How Do International Marketing Strategies Help Firms Achieve Competitive Advantage

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Acknowledgement

I would take this opportunity to thank my research supervisor, family and friends for their support and guidance without which this research would not have been possible.

Declaration

I, [type your full first names and surname here], declare that the contents of this dissertation/thesis represent my own unaided work, and that the dissertation/thesis has not previously been submitted for academic examination towards any qualification. Furthermore, it represents my own opinions and not necessarily those of the University.

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Contents

Chapter 1: Introduction1

Outline of the Research1

Background of the Research1

Problem Statement2

Research Question/Hypothesis3

Aims and Objectives3

Rationale of the Study3

Chapter 2: Literature Review5

The Importance of International Marketing8

Germany Companies in China9

Chapter 3: Research Methodology13

Research Method13

Literature Search13

Key Terms15

References18

Appendix20

Chapter 1: Introduction

Outline of the Research

This study will be focused on the international marketing strategies and it will be comprised of the following chapters:

Introduction

Literature Review

Methodology

Discussion and Analysis

Conclusion

Background of the Research

The world witnessed during the last decade a series of political challenges and social and economic development, in light of the new global economic conditions, particularly the emergence of economic blocs, international competition, the spread of multinational corporations, the new roles of global organizations etc. All this has led attention on marketing in general, and international marketing, in particular, and the need for marketing information seeking in the invasion of international markets, and this of course after the development of products and the presence of an effective and comprehensive for all functions to ensure the flow and the flow of goods and services to home and abroad. (Armstrong, 2000, pp. 190-8) And through this development and continued progress in disagree commercial activities, industrial and service, and especially the technological, the competitive advantage is measured by the ability to creativity and innovation and renewal, which is consistent at the same time with the requirements of foreign markets, thus opening the broad areas of growth before institutions and break into many markets and this is thanks to the critical importance of international marketing, which is specific to the organization's success in entering the global markets, and by the institutions which have the marketing activities developed that can compete efficiently and effectively in the market, and this is reflected in the great success of institutions developed countries such as American, German, Japanese, etc.

Problem Statement

Today's competitive world has led organisations to develop international marketing strategies. Thus, by the successful implementations of those strategies they are achieving competitive advantage.

Research Question/Hypothesis

The basic questions that are raised in this research are:

What is meant by the international marketing?

What is its importance?

What is the difference between marketing and international marketing?

Aims and Objectives

This research aims to find out the international marketing strategies that help German firms in achieving competitive advantage in china. This study will also find out the marketing strategies of German companies and the importance of international marketing and trading in this era in the context of china.

Rationale of the Study

Following are obligatory assumptions for the research:

International Marketing is the exchange that occur across international borders, for the purpose ...