How Emirates Airlines is going to sustain its profitability when its huge expansion plans in the coming years?

Acknowledgement

I would take this opportunity to thank my research supervisor, family and friends for their support and guidance without which this research would not have been possible.

DECLARATION

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Table of Content

Aim and Objectiveix

CHAPTER 2: LITERATURE REVIEWX

Managing Culture: Promises and Problemsx

CHAPTER 3: METHODOLOGYXL

Research Designxl

CHAPTER 4: RESULT AND DISCUSSIONXLII

The 1997 Dispute: Change or Continuity?xlii

SWOT Analysis on Emirates Airlinesxlvii

Strengthsxlvii

Weaknessesxlix

Opportunitiesl

Threatsli

Structural analysis of the competitive environmentlii

Performance measurement for an airlineliv

How to Improve Strategylvi

Global Strategy of Britishlviii

Agreements with other Airlines in UAE and Gulf Regionlix

Business Premium Servicelxi

Theories Related to International Strategylxii

CHAPTER 5: CONCLUSIONS AND DISCUSSIONLXIX

Recommendation:lxxii

REFERENCESLXXIV

Aim and Objectivelxxx

CHAPTER 2: LITERATURE REVIEWLXXXI

Managing Culture: Promises and Problemslxxxi

CHAPTER 3: METHODOLOGYLXXXV

Research Designlxxxv

Abstract

Nearly 20 years after the publication of the (in)famous In Search of Excellence, the idea of 'cultural change' inside orgartisations extends to stimulate attention. This extending affinity is gladly appreciated, since cultural interventions offer practitioners the wish of a universal panacea to organisational ills and academics an explanatory structure that loves the virtues of being both partially factual and gloriously simple. Such a blend is clear-cut in the way that numerous aft empts to form organisational culture are offered to the public: as straightforward tales with joyous endings.' Accordingly, in this item we try to release a fairy-tale. The article of Emirates Airlines is one of the most broadly utilised inspirational anecdotes of altering culture. Throughout the 1980s and l990s it was utilised to demonstrato the essential compatibility of delight and profits. In celebratory anecdotes, culture change is offered as the only interpretation for the transformation that occurred. This corrective makes no try to refute the very considerable alterations that took location in BA. Rather, it groups these in context noting the organisation's natural environment at the time of the transformation, the functional alterations that took location and discerning the influence that such alterations had over the long term.

Chapter 1: Introduction

Today, almost 20 years after the publication of the (in)famous In Search of Excellence, the idea of 'cultural change' inside organisations extends to stimulate attention. This extending affinity is gladly appreciated, since cultural interventions offer practitioners the wish of a universal panacea to organisational ills and academics an explanatory structure that loves the virtues of being both partially factual and gloriously simple. Such a blend is clear-cut in the way that numerous endeavors to form organisational culture are offered to the public: as straightforward tales with joyous endings.

To a certain span, of course, any pattern of narration boosts a article, an finish, and, as a outcome, a simplification and tales may be utilised to lost lightweight on mind-set and understandings not else effortlessly accessible to the researcher (Peters ...