Increasing Public Interest in Health and Physical Fitness

Increasing Public Interest in Health and Physical Fitness

Introduction

There are a number of businesses and industries who were not given much importance in the very beginning. However, as a result of constantly changing environmental aspects, the consumer behavior also changed. One of such fields or sector includes the physical fitness and development industry. There has been a sudden increase in the target market of the field. Therefore there are some related fields that were introduced as a result of these changing trends, some received more attention growth and revenue, whereas this fields had a very sever adverse effects on some of the related industries.

Discussion

Around a decade earlier, healthy food and occasional exercise were considered the only two factors that could contribute towards an individual's health. However, with the changing trends, a healthy lifestyle is not just limited to consumption of nutritious food but also on a number of additional activities that has been introduced. On the contrary, certain earlier practices have also been excluded from the routines of many. One of the chief reasons behind this change in mindset is also the fact that physical appearance of individuals has started to count even more than his health. Hence, hygienic food consumption and adaption of various physical activities and sports those were never adapted before is not just to stay healthy and fit. In fact, these practices are also adapted to achieve the aim of “looking fit”.

Media also has a role to play in this regard. The awareness it offers and the power it enjoys over the minds of many, especially the teenage generation, has also played its role in changing various lifestyles of individuals throughout.

Industries that Evolved as a Result of Changing Trends in Physical Fitness Industry

There are a number of industries and businesses that enjoyed a sudden attention and still continues to expand their business to date.

Gyms and Fitness Centers

The most common and widespread activity in recent times is “joining a gym”. Individuals from every age group have now made it a habit of their daily routine to dedicate a certain number of hours in Gyms and various fitness centers in order to stay fit. The parents and guardians of various children as young as 10-15 years of age have been known to take their children to Gyms and fitness centers. This is to give a perfect start and necessary physical activity that these children need in their growing age. Therefore, majority of these children are given swimming lessons at very early age. In addition, since now scientifically proved that swimming is one of the most convenient exercise to reduce weight for overgrown individuals, swimming is now the most common hobby in the Western world.

The young male population also has their reasons to pay regular visits to Gyms and training centers. For good or for worse, the current influence of media over the minds of this age of population, has introduced the new trend of “body ...