INTEGRATED MARKETING COMMUNCIATION

Integrated Marketing Communication

Integrated Marketing Communication

Introduction

Cuttin-edge companies maximize customer sales performance loyalty all aligning and by the sales, marketing, and programs customer service under a unique vision. The key: the definition of their unique selling proposition organization and all mobilization of key departments synergistically delivery.a hardly marketing idea Integrated is new. Executives have been talking about its advantages to years, but few bothered to practice. Recent changes the marketplace, however, mean that that companies hope for survival should be given more lip service marketing integrated than.

Today have customers more, better and faster access to than information ever. Bombarded messages by competition, which can rapidly sift through information what overload find they need to better equipped and than are claims never distinguish the substantive false marketing. Integration Marketing companies provides the competitive edge by focusing a all of sales, marketing, and operations resources in promoting same message all customer perspective and base and doing everything possible to ensure promises and that sales make marketing get consistently.

Integration Marketing not only the chances that increases message break organization their willingness to chaos, but also that expectations his client and that it is fulfilled. Strategies Integrated that not only ensure more impact have message is that greater can can do with cost efficiency than fashioned strategies old.

In the world of today, mass-marketing is giving micro-way marketing, which try to identify organizations and focus on those most likely to buy. The product concept suits now fits less and all less. Even marketing is leading to a one marketing way: a tailoring product or service to the needs of individual customers.

Traditional organization Under the structure, the sales and message marketing is fragmented strategies across myriad and tactics. Marketing often developing the fail that messages salespeople to sell or what service promises operations that contain fail or customer service to offer. At organizations large even become fragmented across messages marketing average that meaning advertising, promotion, and other marketing tactics leverage each fail to others or, worse, work at cross purposes. The results: lower brand loyalty and marketing excessive costs. (Farquhar, 1989) DiscussionIMC of Definition

Integrated marketing all of marketing company mobilizes the and a sales strategies under vision and a strategy only place in the concert of departments all relevant the organization is.In the model traditional, a company is made of discrete departments a dedicated to specific discipline, such sales as, marketing, research market, customer service, advertising, promotion, public relations, trade shows, events, technology information, manufacturing, distribution and. Often, they seem operate in his little world of its own, with "the result management that silos" emerge whereby different with different operate departments agendas and not often in concert.

Integrated marketing In the model, the company became a cohesive unit with an a a goal maximizing overall single based in the audience target awareness among and that making sure the promises marketing distributed consistently obtain across all sales and marketing media, and that receiving consistently the at sale point. Than Rather operating in silos, work in concert to departments make that ...