International Marketing

International Marketing

Introduction

Market research is a method that helps you understand your customers and prospects. So to know the tastes and preferences of customers as well as location, social class, education and occupation, among other things, may offer the products they want at the right price. This leads to increase sales and maintain customer satisfaction to achieve their preference.

Discussion & Analysis

The marketing research plays a vital role in establishing potential international markets. Today, more than ever, the economy, technology, law, ecology and culture prevailing in each country, are changing with dizzying speed. They are in constant evolution, due to both the ...