INTERNATIONAL MARKETING

International Marketing

[Institution Name]

International Marketing

Introduction

The paper evaluates the growing trends and concept of international marketing since the year 1950. In recent years, the international trade environment has changed dramatically. International business is an area that was begun in the 1950s. At that time, there were many multinational companies and most of them were Americans. The Second World War had been over for ten years and many nations, including Japan and the European Community countries are more concerned with the reconstruction that by investing abroad.

Discussion

The first negotiations in 1947 focused on trade in goods. Between 1947 and 1994, GATT was the framework ...