IPAD

Apple

[Name of the Institute]

Apple

Introduction

The question still hangs over the origin of Apple. Brand created by Steve Jobs in 1976, the name "Apple", making reference to Isaac Newton, the master of contemporary scientific thought. Indeed, the first brand logo represented reflective Newton under his apple tree. Too complex, it was replaced by a simple bitten apple. Apple products from the beginning were recognized for their high quality. With products designed for small niche market consisting of affluent customers, growth was committed for the new millennium. The solution was to innovate, invest effort into a product of daily use, with an attractive price, ...