IPHONE 4S

IPhone 4s Marketing Strategic Analysis



IPhone 4s Marketing Strategic Analysis

Introduction

Apple is in the business of designing, manufacturing, and marketing mobile communication devices, personal computers (PCs), and video players and portable digital music. Apple Computer came into existence in 1977 (Hattersley, 2010). Steve Jobs and Steve Woznaik founded it. Apple also offers a huge range of associated services, software, networking solutions and peripherals. Apple is also providing the service of online distribution music; for the third party, music videos, audio books, television shows, short films, etc. (Barney, and William 2006, pp. 58)

The new Apple iPhone 4S received a lot of quality hardware and software updates, keeping the line previous-generation iPhone, picking up ideas inherent to a new level, while remaining a classic product (Raice, 2011). Add the letter S in the name of the device accompanied by a complete replacement for "stuffing" in the immutability of the appearance. New iPhone 4S was improved 8 megapixels, Camera with the ability to record Full HD video (1080p), a more efficient dual-core processor with the new A5 videopodsitemoy runs 7 times faster (Hattersley, 2010). Among other innovations, iPhone 4S, Apple selects a new version of iOS 5, support for cloud service iCloud, and Siri is a personal assistant with speech interface. For its price iPhone 4S won good reviews. Price iPhone 4S in the sales may seem to many not quite adequate, but do not forget that together with the function you get a stylish design and good meaningful name, which also costs money. The most demanding users will be able to buy iPhone 4S with increased volumes of memory - 64 GB (Raice, 2011).

Strategic Issues

As usual, Apple has at the very end of his "keynotes" the most striking innovations in the "one more thing." So voice recognition, which allows running the wizard voice Siri, who is the real discovery of this fall. Siri answers questions in English, French and German. That is a plus for its adoption in Europe - and can automatically trigger actions such as making appointments, dictation of a response to an SMS, the call a contact of his repertoire, and so on (Raice, 2011). Remains to use the quality of its performance because even if Siri seems ambitious and promising, many other players like Samsung and Google already offer voice recognition solutions that can be made default and disappointing in practice (Boulton, 2009). You can be reassured on one point; Apple has a habit of interesting new features that will not include when they are mature after being thoroughly tested on an Apple hardware and software environment control from start to finish.

Moreover, the main negative is that Siri will only work on the iPhone 4S, only phone currently available computing capacity and the necessary equipment: Siri indeed seems to require a specific audio processor present only in the iPhone 4S. The presence of a specific piece of hardware is surely a good sign (you can believe in better performance for speech recognition), however it will cost to renew your materials, which otherwise ...