KRAFT FOODS INC. (KFT)

Kraft Foods Inc. (KFT)



Kraft Foods Inc. (KFT)

1) What 3 items of important information does the income statement reveal about the financial performance of Kraft Foods Inc. over the last three years?

Kraft Foods, Inc. (NYS: KFT)

Income Statement

06/30/2011

12/31/2010

12/31/2009

Item

USD

% of Revenues

USD

% of Revenues

USD

% of Revenues

Revenues

13,878,000,000

100.00%

49,207,000,000

100.00%

40,386,000,000

100.00%

Direct Costs

9,007,000,000

64.90%

31,305,000,000

63.62%

25,786,000,000

63.85%

Gross Profit

4,871,000,000

35.10%

17,902,000,000

36.38%

14,600,000,000

36.15%

Taxation

389,000,000

2.80%

1,147,000,000

2.33%

1,259,000,000

3.12%

Net Income

976,000,000

7.03%

4,114,000,000

8.36%

3,021,000,000

7.48%

Kraft Foods, Inc. (NYS: KFT)

Profitability Ratios

12/31/2010

12/31/2009

12/31/2008

12/31/2007

12/31/2006

ROA % (Net)

5.08

4.66

4.41

4.19

5.41

ROE % (Net)

13.33

12.57

11.69

9.27

10.52

ROI % (Operating)

10.37

12.67

8.59

9.91

10.54

EBITDA Margin %

13.97

16.04

11.46

14.01

15.77

Calculated Tax Rate %

31.49

29.37

28.25

30.51

23.68

Revenue per Employee

387,457

416,351

429,446

361,563

381,733

Profit Margins %

Company

Industry

Gross Margin

35.8

12.1

Pre-Tax Margin

8.4

12.3

Net Profit Margin

5.9

9.1

5Yr Gross Margin (5-Year Avg.)

35.1

42.5

5Yr PreTax Margin (5-Year Avg.)

8.7

12.0

5Yr Net Profit Margin (5-Year Avg.)

6.2

8.9

There is an increasing trend in revenues of Kraft Foods Inc. every year. The ...