Leadership

[Name of the institute]Leadership

Introduction

Human nature is the most complex thing. It is difficult to understand the nature of a human being and what is even more difficult is managing behavior of human beings. For smooth and lucrative operation of business it is so vital for an organization to manage behavior of its personnel. Organization behavior management is an indispensable function for an organization. Department of organization behavior management perform variegated tasks. This department actually analyzes and manages human behavior. It deals with wide variety of topics. Change management, leadership, teams, groups and learning are few of the topics that come under the umbrella of organization behavior. The core aim of this paper is to explore one of the areas of organizational behavior. So, this paper discusses the phenomenon of leadership. The purpose of this paper is to select an organization and then talk about an individual who is part of that organization and can be recognized as a leader. For the purpose of this assignment the organization that is selected is Apple. So, first and foremost, the paper discusses about the Apple. When we talk about the leadership and Apple then the name of Steve Job is a world renowned name. After giving description about Apple the paper aims to talk about Steve Jobs and his leadership style.

Overview of the Organization

It was in the beginning of 1976 and Woz and Jobs considered the idea of starting a business: Woz sold his HP-65 calculator and Jobs his VW bus. The original logo was unimaginative Apple showing someone under an apple tree, but the company went with the apple, a tribute to Alan Turing, one of the great gurus of Artificial Intelligence, who committed suicide by biting a poisoned apple with cyanide. In 1976 the company was established in the garage of Jobs. The first machine "Apple I" (the features were limited by the lack of money available to Woz and Jobs) sold for $ 666.66 and they sold 175 units. In mid-1976 Woz was working on a computer with technical improvements. The proposal was "Apple II", features:-pound belt, keyboard, more elegant design, and video memory to manage color display, expansion cards so that users can extend the capabilities of the computer. The final model Apple II was introduced in April 1977, Apple changed its logo (someone under the apple tree) by the famous colored apple logo (apple-history.com).

The Macintosh was introduced on 24 January 1984. The initial sales forecasts half a million units sold by year-end look like they could be met during the first months of 1984, but gradually slowing sales were. Many were the reasons, the high price $ 2,495, the RAM (128 Kbytes), a single disk drive, and lack of software (apple-history.com).

Apple runs different businesses and is engaged in offering several products and services like computer designs, servers, network solutions and software and services. The company is running a business in USA mainly, having the headquarters in different cities like California and Cupertino. The company is currently having 34,300 employees ...